Pinterest Externship via Extern·🟢 Open to workI study how Gen Z finds and uses visual content, turning observations into practical guidance for product and content teams.
Projects analyze Gen Z behavior on Pinterest-style platforms, highlighting trends, content patterns, and actionable recommendations.
Pinterest · ✅ Verified by Extern · ⏱️ In progress
A Pinterest externship studying how Gen Z discovers and uses content on the platform, with a consumer-research focus for advertiser-facing insights.
I study how Gen Z finds and uses visual content, turning observations into practical guidance for product and content teams.
I'm Aaliyah Grimes. I explore how Gen Z discovers and uses visual platforms, drawing on a Pinterest GenZ Consumer Behavior externship to study trends, content patterns, and user preferences. I translate research into clear takeaways for product and content decisions.
Externships
Pinterest - GenZ Consumer Behavior Externship
In progress
Skills
✅ Verified by Extern · ⏱️ In progress
A Pinterest externship studying how Gen Z discovers and uses content on the platform, with a consumer-research focus for advertiser-facing insights.
This externship investigated how Gen Z uses Pinterest by designing and running a Jobs-to-be-Done survey and analyzing responses from real users. The work synthesized qualitative and quantitative responses into an evidence-backed insight and packaged that insight into an advertiser-facing pitch and a recorded presentation.
I produced a complete JTBD survey package: research goals, a mapping of Pinterest surfaces and Gen Z signals, a set of final survey questions in Google Docs, and a live Google Form link.
I framed research goals, reviewed Pinterest surfaces and Gen Z behaviour, drafted a retail-focused questionnaire, compared my wording with AI suggestions, and published the final survey form collecting structured and open responses.
The module required deploying a chatbot to gather responses. I published a ManyChat flow and shared the live flow URL so respondents could access the survey via the chatbot.
I reviewed 41 simulated survey responses, ran descriptive stats and open-ended coding, and compared charts with quotes. The analysis showed attractive product visuals prompted interest but users sought reviews, fit, or details before considering purchase.
