Pinterest Externship via Extern·🟢 Open to workI study how Gen Z finds and uses visual content, turning observations into practical guidance for product and content teams.
Projects analyze Gen Z behavior on Pinterest-style platforms, highlighting trends, content patterns, and actionable recommendations.
Pinterest · ✅ Verified by Extern · ⏱️ In progress
A Pinterest externship studying how Gen Z discovers and uses content on the platform, with a consumer-research focus for advertiser-facing insights.
I study how Gen Z finds and uses visual content, turning observations into practical guidance for product and content teams.
I'm Aaliyah Grimes. I explore how Gen Z discovers and uses visual platforms, drawing on a Pinterest GenZ Consumer Behavior externship to study trends, content patterns, and user preferences. I translate research into clear takeaways for product and content decisions.
Externships
Pinterest - GenZ Consumer Behavior Externship
In progress
Skills
✅ Verified by Extern · ⏱️ In progress
A Pinterest externship studying how Gen Z discovers and uses content on the platform, with a consumer-research focus for advertiser-facing insights.
This externship investigated how Gen Z uses Pinterest by designing and running a Jobs-to-be-Done survey and analyzing responses from real users. The work synthesized qualitative and quantitative responses into an evidence-backed insight and packaged that insight into an advertiser-facing pitch and a recorded presentation.
I produced a complete JTBD survey package: research goals, a mapping of Pinterest surfaces and Gen Z signals, a set of final survey questions in Google Docs, and a live Google Form link.
I defined research goals, mapped Pinterest surfaces and Gen Z signals, drafted survey items, compared AI-generated questions, and produced a final set of Google Docs survey questions and a Google Form link.
I identified a ManyChat flow, connected it to my outreach, and published the chatbot link so respondents could access and complete the survey. The deliverable was the live ManyChat flow URL used to collect responses.
