TikTok · ✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
TikTok Externship via ExternAR
Marketing grad focused on social content and brand strategy
Graduate Marketing student building portfolio experience through a TikTok externship in social media content and brand strategy.
Work samples
Projects center on social content creation and brand strategy from a TikTok externship, showing applied skills in platform-focused planning and content development.
TikTok: Social Media Content & Brand Strategy Externship Vidhya — AI-Powered Learning Platform Vidhya — AI-Powered Learning Platform
Designed, built, and shipped a full-stack AI web application end to end as a solo builder, using Claude and Emergent to move from concept to live product. Conducted 100+ outreach efforts on Discord and Reddit, followed by user interviews and 40+ jobs-to-be-done interviews to validate product direction; uncovered that users were frustrated spending time browsing tens of websites or getting year-old generic advice from ChatGPT, leading to the core feature of real-time searching of facts from live university websites instead of generic scraping. Ran Agile/Scrum sprints and maintained a product roadmap to prioritize features and guide the build. Conducted competitive analysis and usability testing throughout development. Integrated payments, Google authentication, and automated email flows to deliver a complete, production-ready user experience. Owned the entire product cycle: UI/UX design, product thinking, development, and launch, building working fluency in modern app development. Drove acquisition to 30 users through self-produced short-form Reels; ran hook testing, funnel design, and lifecycle email to learn viral distribution and app marketing firsthand.
ClaudeEmergentGoogle authenticationpaymentsemail flows
About me
Graduate Marketing student building portfolio experience through a TikTok externship in social media content and brand strategy.
I am Abhiyan Rijal, a graduate Marketing student at Lewis University pursuing a professional degree. I have some work experience and am focused on strengthening my resume and competitiveness for jobs and internships. I completed a TikTok externship in social media content and brand strategy.
Externships
TikTok: Social Media Content & Brand Strategy Externship
In progress
Experience
Co-Founder, Marketing & Operations — Teepasal
Teepasal · Mar 2023 – May 2025
Marketing Intern — Rapti Life Care Hospital
Rapti Life Care Hospital · Jun 2020 – Jan 2023 · Nepal (Part-time, Hybrid)
Education
Lewis University
Master of Business Administration, Digital Marketing | Business Analytics · Class of 2027
Islington College
Bachelor of Arts, Business Administration · Class of 2024
Skills
Social media contentBrand strategyTikTok platform experienceAudience researchContent planningGraduate-level marketing coursework
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The project examined how brand fundamentals translate into social content by mapping mission, values, audience, and goals against creative choices. The work synthesized those mappings into guidance for producing content that matched brand tone and platform norms.
What I've accomplished
I translated brand fundamentals into practical content guidance for short-form video, showing how mission, audience, and values shaped creative direction.
Project breakdown
Vidhya — AI-Powered Learning Platform
Designed, built, and shipped a full-stack AI web application end to end as a solo builder, using Claude and Emergent to move from concept to live product. Conducted 100+ outreach efforts on Discord and Reddit, followed by user interviews and 40+ jobs-to-be-done interviews to validate product direction; uncovered that users were frustrated spending time browsing tens of websites or getting year-old generic advice from ChatGPT, leading to the core feature of real-time searching of facts from live university websites instead of generic scraping. Ran Agile/Scrum sprints and maintained a product roadmap to prioritize features and guide the build. Conducted competitive analysis and usability testing throughout development. Integrated payments, Google authentication, and automated email flows to deliver a complete, production-ready user experience. Owned the entire product cycle: UI/UX design, product thinking, development, and launch, building working fluency in modern app development. Drove acquisition to 30 users through self-produced short-form Reels; ran hook testing, funnel design, and lifecycle email to learn viral distribution and app marketing firsthand.
ClaudeEmergentGoogle authenticationpaymentsemail flows
TicketGO — Event Management & Ticketing Platform
Founded a social initiative building an accessible ticketing and event-management platform for small businesses, local organizers, and college events. Led product direction and a cross-functional student team covering ticketing, registration, and day-of event logistics. Scaled the platform to 14 active organizers managing live events. Awarded Special Recognition by Islington College for initiative and execution in taking the product from idea to working platform.
Vice President & Founding Member, Lewis Analytics and Visualization Association (LAVA)
Vice President & Founding Member, Lewis Analytics and Visualization Association (LAVA)
Group Leader, AI in Travel & AI in Education, Nepali AI Community
Group Leader, AI in Travel & AI in Education, Nepali AI Community
Member, Nepal Startup Founders Network
Member, Nepal Startup Founders Network
Member, No Code Developers Nepal
Member, No Code Developers Nepal
Member, Lewis Marketing Club
Member, Lewis Marketing Club