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International Business student at CUNY Queens College

Sophomore learning global business fundamentals, coursework, and practical projects as I prepare to enter the workforce.

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Work samples

Short case studies and class projects that show my research, analysis, and written work in international business topics completed during my degree.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

Sophomore learning global business fundamentals, coursework, and practical projects as I prepare to enter the workforce.

I am Abulajiang Musitapa, a sophomore at CUNY Queens College studying International Business. I am building foundational skills in business concepts and global trade as I prepare to start my career. I focus on learning, coursework, and small projects that apply classroom ideas to real problems.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Summer Camp Counselor

Queens College Summer Camp · Jun 2026 – Aug 2026

Operations Assistant

Tianjin YiChangTong Import Export Company · Jun 2024 - Aug 2024

Education

CUNY Queens College | Queens, NY

B.A. in International Business · Class of 2028

Skills

International business principlesMarket researchBusiness writingData analysis basicsPresentation skills
Back to work
Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship examined why shoppers choose between brands in the refrigerated beverage category by designing and fielding a survey, benchmarking major competitors, and synthesizing findings into a consulting-style case. Work combined primary survey data with competitor analysis and a structured deliverable intended for executive briefing.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I designed and ran a customer survey, analyzed competitor positioning, and packaged the results into a concise case-style deliverable for stakeholder review.

Project breakdown

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