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Product • Strategy • Consumer Insights • Project Delivery

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Explore my diverse projects in business operations, marketing analytics, and research that showcase my skills and commitment.

  • BeReal Product Management Externship
    BeReal Product Management Externship
    BeReal. logo

    BeReal. · ✅ Verified by Extern · ⏱️ In progress

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    DesignUI/UXProduct Management

About me

I'm Adaeze Aladi, a Business Operations Associate passionate about enhancing my skills in market research and analytics. With a Master’s in Management & Systems, I aim to fortify my resume and embark on a fulfilling career. My experiences span roles in consumer analytics and project coordination, where I develop insights and drive strategic initiatives. I'm eager to leverage my background in data management and stakeholder communication to contribute effectively in a dynamic work environment.

Externships

BeReal Product Management Externship

In progress

Experience

Business Operations Associate

Expanding Boundaries International · Sep 2024 – Jun 2025

Market Research and Consumer Analytics Extern

Extern (with Beats by Dre) · Aug 2024 – Oct 2024

NYU Graduate Research Consultant

Porsche · Jan 2024 – May 2024

Marketing and Consumer Analytics Intern

Tapestry (Coach) · Jun 2023 – Aug 2023

Education

New York University - School of Professional Studies

MS in Management & Systems – Concentration in Database Technologies

University of Massachusetts Amherst - Isenberg School of Management

BBA in Operations and Information Management & Certificate of Business Analytics

Skills

Customer InsightsCompetitive AnalysisMarket ResearchProject CoordinationDeliverable TrackingDocumentationStakeholder CommunicationData ManagementData AnalysisKPI TrackingPerformance ReportingExcelPowerPointPower BISQLJiraMiroAsanaCRM SystemsAI Tools
Back to work
BeReal. ↗

✅ Verified by Extern · ⏱️ In progress

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

DesignUI/UXProduct Management

Overview

The externship examined product design choices that influence authentic engagement and growth on a social app. Work included benchmarking competitor features, analyzing engagement mechanics, and designing a growth-focused feature concept. Deliverables documented comparative findings and a proposed feature design.

BeReal Product Management Externship

What I've accomplished

I produced a detailed end-to-end BeReal user-journey map that identified five stages, documented user actions, thoughts, and feelings at each stage, and highlighted specific pain points such as the 2-minute timer pressure and drop-off at posting.

Project breakdown

I mapped a five-stage BeReal journey (notification, posting decision, post creation, social engagement, session exit). I recorded what users did, thought, and felt at each stage and identified posting hesitation and timer pressure as key pain points.

Google Sheets
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The project compared BeReal and Locket. I listed and described each app's product features, analyzed how those features drove retention and engagement, and produced tables and a comparison spreadsheet showing theme scores and user-sentiment summaries.

Google Sheets
Access

During a product-design externship, I selected Real Reply via RICE scoring, drafted a PRD-lite with user stories and acceptance criteria, and produced a clickable Canva prototype showing the reply flow and first-time state.

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