C104 Consulting Project
Conducted market and academic research on senior loneliness and animal-assisted therapy to redesign B-Town Meow Cat Cafe's growth strategy, pivoting the target market from IU students to senior living communities. Designed “B-Town Meow Mobile,” a rotating monthly cat-visitation program for senior living communities featuring on-site beverage sales, adoption outreach, and a sponsorship-based donation model to diversify revenue beyond walk-in traffic. Pitched the partnership proposal directly to the business owners, who estimated it could increase sales by 40%; earned strong positive feedback and was selected as the sole student presenter for the class.