Project title
Wrote a research paper on the relationship between safe sex and drinking for college students Compiled and analyzed data using SPSS
SPSS
Pinterest Externship via ExternAL
Towson University senior studying psychology
I am finishing a bachelor's in psychology and preparing to begin my career, combining coursework with senior-year projects and study.
Work samples
A selection of class projects, papers, and research-based assignments completed during my senior year in psychology at Towson University.
Project title Pinterest - GenZ Consumer Behavior Externship 
Pinterest · ✅ Verified by Extern · ⏱️ In progress
Pinterest - GenZ Consumer Behavior Externship
A Pinterest externship studying how Gen Z discovers and uses content on the platform, using survey research to surface actionable audience patterns for advertising conversations.
Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills
About me
I am finishing a bachelor's in psychology and preparing to begin my career, combining coursework with senior-year projects and study.
I am Ali Lawt, a senior at Towson University studying psychology. I am completing my bachelor's degree and preparing to start my professional career. My academic focus has been psychological theory and applied coursework during my fourth year.
Externships
Pinterest - GenZ Consumer Behavior Externship
In progress
Experience
Chaperone
Saint Agnes Medical Group, Catonsville, MD · July 2022 - November 2023
Education
Towson University, Towson, MD
Bachelor of Arts, Psychology · Class of 2026
Skills
Foundations of psychologyAcademic research and writingPsychological theoryCoursework-based project work
Project title
Wrote a research paper on the relationship between safe sex and drinking for college students Compiled and analyzed data using SPSS
SPSS
✅ Verified by Extern · ⏱️ In progress
Pinterest - GenZ Consumer Behavior Externship
A Pinterest externship studying how Gen Z discovers and uses content on the platform, using survey research to surface actionable audience patterns for advertising conversations.
Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills
Overview
The externship investigated Gen Z behavior on Pinterest through a structured survey built on the Jobs-to-be-Done framework. The work involved designing and deploying a survey to at least 30 Gen Z respondents, then analyzing responses to identify a single evidence-backed insight. The final deliverable was a concise insight packaged for an advertiser-facing pitch.
What I've accomplished
Published a Google Form survey that captured why and how Gen Z uses Pinterest, and analyzed the collected responses to support one evidence-backed insight.
Project breakdown
I defined research questions about Gen Z’s Pinterest use, wrote focused survey items, and published the final Google Form to collect responses. The form link was included as the project deliverable.
Google Forms
AccessI posted the survey in Slack, contacted my professor and classmates, revised questions to focus on Pinterest, drafted outreach messages, and set up a ManyChat link; I began collecting responses but had fewer than the target 30.
I reviewed the collected responses, summarized descriptive and open-ended answers, and synthesized an insight: Gen Z respondents used Pinterest mainly to find ideas (food, recipes, and art inspiration). The submission noted limited sample size (two responses).
