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Graduate student shaping a career change, building connections

I completed a Pfizer externship in AI-powered document insights and I'm now growing my network while exploring new career paths.

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Work samples

Selected work includes the Pfizer Advanced externship focused on AI-powered document insights and data extraction, shown to highlight my hands-on experience and learning.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

I completed a Pfizer externship in AI-powered document insights and I'm now growing my network while exploring new career paths.

I am Alia Merchant, a Harvard graduate student exploring a career change while building professional relationships. I completed the Pfizer Advanced: AI-Powered Document Insights & Data Extraction externship and I am focused on expanding my network as I define my next steps.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Skills

AI-powered document insights (externshipData extraction (externship experience)Networking and relationship buildingGraduate-level research and learning
Back to work
Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship examined why the same shopper chooses different ready-to-drink beverages across visits. The work designed and executed a primary survey, benchmarked major category competitors, and assembled a consulting-style case brief that summarized methods and findings. Deliverables included the survey instrument, competitor benchmarks, and the final case document.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I ran a six-week research project that combined primary survey data and competitive benchmarking, then packaged the analysis into a consulting-style case brief presenting methods, benchmarks, and findings.

Project breakdown

View all work