I study Gen Z trends and consumer behavior, recently through a Pinterest - GenZ Consumer Behavior externship.
Work shown includes findings and deliverables from my Pinterest - GenZ Consumer Behavior externship and other early-stage research experiments.
Executed hands-on digital marketing simulations focused on search, display, remarketing, and shopping ad campaigns. Strategically selected, prioritized, and optimized keywords to improve campaign performance. Analyzed impressions, clicks, and conversion data to evaluate campaign effectiveness beyond
Applied marketing analytics processes including data collection, analysis, and visualization to evaluate campaign performance. Used practical analytics tools and techniques to interpret marketing data and generate insights. Practiced SQL and programming concepts to work with structured marketing dat
I study Gen Z trends and consumer behavior, recently through a Pinterest - GenZ Consumer Behavior externship.
I am Alpha Morales, an early-career researcher curious about Gen Z trends. I completed a Pinterest - GenZ Consumer Behavior externship and am building skills in user research and trend analysis as I prepare to start my career.
Externships
Pinterest - GenZ Consumer Behavior Externship
Experience
Room Service Coordinator
Four Seasons Hotel · May 2025 - Present
Hostess
Toro Toro (inside The Four Seasons Hotel) · Jun 2023 - May 2025
Marketing Intern
Marc Whitehead & Associates · Oct 2022 - Apr 2023
Education
Lone Star College System
Associate of Science · Class of 2019
Workforce Institute
Vocational Certificate in Digital Communications and Media/Multimedia · Class of 2023
University of Houston Downtown, Davies College of Business
Bachelor of Business Administration in Marketing · Class of 2025
Skills
Executed hands-on digital marketing simulations focused on search, display, remarketing, and shopping ad campaigns. Strategically selected, prioritized, and optimized keywords to improve campaign performance. Analyzed impressions, clicks, and conversion data to evaluate campaign effectiveness beyond
Applied marketing analytics processes including data collection, analysis, and visualization to evaluate campaign performance. Used practical analytics tools and techniques to interpret marketing data and generate insights. Practiced SQL and programming concepts to work with structured marketing dat