Starting my career with focused learning and hands-on projects that show what I can deliver.
A collection of early projects and practice work that illustrate what I have learned and the skills I am developing.
cherrytheory · Aug 2024
Founded cherrytheory, an independent creative brand focused on designing and selling original lifestyle products. I manage the brand from concept to launch, overseeing product development, visual identity, digital marketing, e-commerce listings, and content strategy across platforms including Amazon
Starting my career with focused learning and hands-on projects that show what I can deliver.
I’m the founder of cherrytheory, a digital brand with 180+ original designs across stickers, notebooks, and apparel sold through Amazon KDP, Etsy, and Redbubble. I create every product and ad design myself in Figma, Canva, and Photoshop, and use customer feedback to decide what to build next. I also make short-form content on TikTok (450K+ views). I’m certified in Product Management (Aha!), Digital Marketing (Google), and SEO and Email Marketing (HubSpot), and I hold a B.A. in Psychology from UC Riverside. :)
Experience
Founder & Product Owner
cherrytheory · August 2024 – Present
Independent Content Creator | TikTok @dyingocto
Independent Content Creator · July 2025 – Present
Personal Caregiver
Maxim Healthcare · April 2026 – Present
Sales Associate
Bath & Body Works · October 2025 – Present
Seasonal Sales Associate
Cotton On · October 2025 – January 2026
Marketing Coordinator
Student Body Campaign at UC Riverside · January 2019 – May 2019
Education
University of California, Riverside
B.A. Psychology · Class of 2022
Skills
cherrytheory · Aug 2024
Founded cherrytheory, an independent creative brand focused on designing and selling original lifestyle products. I manage the brand from concept to launch, overseeing product development, visual identity, digital marketing, e-commerce listings, and content strategy across platforms including Amazon
Founded cherrytheory, an independent creative brand focused on designing and selling original lifestyle products. I manage the brand from concept to launch, overseeing product development, visual identity, digital marketing, e-commerce listings, and content strategy across platforms including Amazon KDP and Redbubble.
Designed and developed 180+ original products, including notebooks, planners, stickers, apparel, and accessories. Created product concepts, artwork, branding, and online listings while researching keywords, optimizing product descriptions, and developing marketing content to improve discoverability and reach potential customers.
Designed, launched, and managed a product line of 180+ original designs across stickers, notebooks, and apparel. Independently created every product design and advertising creative using Figma, Canva, and Photoshop. Published 68 products on Amazon KDP, generated 350+ notebook sales, and established the brand’s presence across multiple e-commerce platforms.