Amarachi Duhu portrait
Creative Strategist & AI Art Director for Product Brands

🟢 Open to work

Creative Strategist & AI Art Director for Product Brands

I turn customer insight and product truth into campaign concepts, sharp copy and product-faithful visual worlds—combining strategic thinking, art direction and AI-assisted production.

View my workAbout me

Work samples

Selected client and independent campaign work showing how I turn customer insight and product truth into copy-led concepts, creative systems and product-faithful visual worlds.

  • Naptec Paper Seasonal Social Content System
    Naptec Paper Seasonal Social Content System

    Naptec Paper

    Naptec Paper Seasonal Social Content System

    Naptec needed seasonal Instagram content that made an everyday product feel considered, useful and culturally relevant instead of reading like a catalogue. I developed image-led campaign directions for pre-holiday and fall hosting, connecting real table-setting behavior with the product’s ease, cust

    Content MarketingDesign & Creative MediaCopywritingCampaign ManagementCanvaProduct StrategyChatGPTSocial Media MarketingGenerative AIConsumer ResearchEmotional IntelligenceE-commerceBrand Voice & Tone StrategyBrand Strategy
  • Bur Bur Growing Season — Independent Campaign Concept
    Bur Bur Growing Season — Independent Campaign Concept

    Personal Project — Concept for Bur Bur · Aug 2026

    Bur Bur Growing Season — Independent Campaign Concept

    Growing Season had proof behind it, but the customer could still doubt what she could not yet see. Hair growth moves slowly; customers check quickly, often turning the hairbrush into a daily verdict. I developed an independent paid-and-organic campaign that made the routine memorable, used humor to

    AIAI-Enhanced DesignB2C MarketingBrand Voice & Tone StrategyBrand StrategyChatGPTConsumer ResearchContent MarketingCopywritingE-commerceEmotional IntelligencePaid MediaPerformance MarketingSocial Media Marketing

About me

I turn customer insight and product truth into campaign concepts, sharp copy and product-faithful visual worlds—combining strategic thinking, art direction and AI-assisted production.

I’m Amarachi Duhu, a Creative Strategist & AI Art Director for product brands. My work begins before the prompt: I research the customer, mine reviews, study the category and find the human tension worth building around. From there, I develop the campaign thought, copy spine, visual direction and testable executions across paid and organic content. I use AI to explore and produce faster, but strategy decides what earns attention, stays true to the product and serves a commercial purpose. The goal is never more content. It is a coherent brand world with a reason to exist.

Experience

Creative Strategy & Social Content

Naptec Paper · 2026

Creative Operations & Executive Support

Independent / Remote · 2023 6Present

Education

ALX

AI Starter Kit · Class of 2025

ALX

Virtual Assistant Program · Class of 2024

Skills

CopywritingBrand StrategyAdSocial Media MarketingAIAI Workflow DesignBrand PositioningChatGPTClaudeConsumer ResearchDecision MakingDigital MarketingE-commerceEmotional IntelligenceGenerative AIGrowth MarketingPaid MediaPerformance MarketingPrompt EngineeringDesign & Creative Media
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Naptec Paper

Naptec Paper Seasonal Social Content System

Naptec needed seasonal Instagram content that made an everyday product feel considered, useful and culturally relevant instead of reading like a catalogue. I developed image-led campaign directions for pre-holiday and fall hosting, connecting real table-setting behavior with the product’s ease, cust

Content MarketingDesign & Creative MediaCopywritingCampaign ManagementCanvaProduct StrategyChatGPTSocial Media MarketingGenerative AIConsumer ResearchEmotional IntelligenceE-commerceBrand Voice & Tone StrategyBrand Strategy

Overview

Naptec needed seasonal Instagram content that made an everyday product feel considered, useful and culturally relevant instead of reading like a catalogue. I developed image-led campaign directions for pre-holiday and fall hosting, connecting real table-setting behavior with the product’s ease, customization and visual impact.

Naptec Paper Seasonal Social Content System

What I've accomplished

I built the weekly content system from audience insight to final assets, covering the campaign thought, copy, carousel structure, art direction and production. I created premium 4:5 carousels and static posts across pre-holiday and fall hosting moments, with the Sukkot cadence planned around periods when observant customers would be offline. I kept real Naptec photography and exact product asset

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Personal Project — Concept for Bur Bur · Aug 2026

Bur Bur Growing Season — Independent Campaign Concept

Growing Season had proof behind it, but the customer could still doubt what she could not yet see. Hair growth moves slowly; customers check quickly, often turning the hairbrush into a daily verdict. I developed an independent paid-and-organic campaign that made the routine memorable, used humor to

AIAI-Enhanced DesignB2C MarketingBrand Voice & Tone StrategyBrand StrategyChatGPTConsumer ResearchContent MarketingCopywritingE-commerceEmotional IntelligencePaid MediaPerformance MarketingSocial Media Marketing

Overview

Growing Season had proof behind it, but the customer could still doubt what she could not yet see. Hair growth moves slowly; customers check quickly, often turning the hairbrush into a daily verdict. I developed an independent paid-and-organic campaign that made the routine memorable, used humor to earn attention and let the evidence do the convincing.

Bur Bur Growing Season — Independent Campaign Concept

What I've accomplished

I began with product and customer research: Bur Bur’s official product information, a founder interview, usage guidance and the brand’s 50-day shedding study. The central tension became: the product has proof; the customer still has doubt. The campaign thought was “Make the ritual as memorable as the result.” For paid, I created “The Unreliable Witness,” a proof-led 4:5 static built around the l

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Personal Project — Concept for PINCH · Jul 2026

PINCH Starting Six — Make Tuesday Taste Better

PINCH sells seasonings that make everyday food more interesting, but “flavor” alone is not a distinctive campaign idea. I built an independent seven-image system around a more relatable truth: weekday meals become repetitive long before people stop needing dinner. “Make Tuesday Taste Better” gave ea

AIAI-Enhanced DesignB2C MarketingBrand Voice & Tone StrategyBrand StrategyCampaign ManagementChatGPTContent MarketingCopywritingConsumer ResearchDesign & Creative MediaE-commerceEmotional IntelligenceGenerative AIPaid MediaPerformance MarketingSocial Media Marketing

Overview

PINCH sells seasonings that make everyday food more interesting, but “flavor” alone is not a distinctive campaign idea. I built an independent seven-image system around a more relatable truth: weekday meals become repetitive long before people stop needing dinner. “Make Tuesday Taste Better” gave each product its own joke while keeping the collection inside one recognizable world.

PINCH Starting Six — Make Tuesday Taste Better

What I've accomplished

I began with a simple product truth: PINCH helps ordinary food feel less ordinary. The customer tension was the predictable after-work dinner—the meal someone has cooked before and is already bored of eating again. “Make Tuesday Taste Better” became the campaign thought. From it, I developed a copy spine that gave each product a distinct personality while keeping the Starting Six connected: “Same

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Personal Project — Concept for Summer Fridays · Aug 2026

Summer Fridays Vanilla Body Butter Balm — The Balm Doesn’t Believe in Cold

Vanilla body care often defaults to warm beige sets, cake and cream. I wanted to make the product’s warmth more visible by placing it against cold, stark environments. “The Balm Doesn’t Believe in Cold” became an independent beauty campaign where rich texture, deadpan copy and product-faithful image

AIAI Workflow DesignAI-Enhanced DesignB2C MarketingBrand Voice & Tone StrategyBrand StrategyCampaign ManagementChatGPTConsumer ResearchContent MarketingCopywritingE-commerceEmotional IntelligencePaid MediaPerformance MarketingSocial Media Marketing

Overview

Vanilla body care often defaults to warm beige sets, cake and cream. I wanted to make the product’s warmth more visible by placing it against cold, stark environments. “The Balm Doesn’t Believe in Cold” became an independent beauty campaign where rich texture, deadpan copy and product-faithful imagery turned the balm into comfort with a slightly unreasonable personality.

Summer Fridays Vanilla Body Butter Balm — The Balm Doesn’t Believe in Cold

What I've accomplished

I started with the product’s emotional role: this was not only moisturization. A rich vanilla balm also promises warmth, softness and the small relief of feeling looked after. Instead of placing another vanilla product inside an entirely warm, dessert-colored world, I used contrast. Cold surroundings made the balm’s warmth visible. The campaign moved from first contact and application to transfor

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