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Health-Ade Externship via Extern

🟢 Open to work

Senior digital marketing student focused on social content and brand strategy

I create social content and brand strategy informed by a TikTok externship, aiming to build a stronger resume for internships and entry roles.

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Work samples

Work shown includes my TikTok externship project, focused on social content creation and brand strategy for short-form platforms.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

I create social content and brand strategy informed by a TikTok externship, aiming to build a stronger resume for internships and entry roles.

Growth-focused Digital Marketing leader specializing in acquisition funnels, organic short-form content ecosystems, and community architecture. Track record of scaling consumer engagement, directing creative teams, and implementing data-driven campaigns that maximize brand visibility, Gen Z market share, and conversion metrics.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Co-Founder and Director of Marketing

Association of Latino Professionals For America, Elmhurst University · August 2024 – Present

Vice President of Marketing

Upsilon Alpha Chapter of Sigma Lambda Gamma · November 2024 - September 2026

Vice President of Public Relations

Panhellenic Council, Elmhurst University · December 2025 — September 2026

Extern

Data Storytelling Sprint (Mentored by PwC Volunteers) · July 2026 – August 2026

Vice President of Public Relations

Latino Student Association · May 2025 - May 2026

Education

Elmhurst University

Bachelor of Arts, Digital Marketing Communication · Class of 2027

Skills

Meta Business SuiteCanvaCapCutAdobe LightroomWordPressBufferLaterTikTok AnalyticsEventbriteGrowth MarketingConversion Rate OptimizationOrganic Content EcosystemsSEO CopywritingPRBilingualCross-Functional GovernanceStakeholder Presentation
Back to work
Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship investigated why the same shopper chooses different beverage brands across visits. The work designed and ran a customer survey, benchmarked competitors across the category, and compiled findings into a consulting-style case that summarized tradeoffs and evidence for executive review.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I mapped the company's refrigerated product portfolio, designed a six-question Gen Z survey with trade-off and price logic, and published it as a Google Form for data collection.

Project breakdown

I mapped Generous Brands' refrigerated portfolio, chose surveys as the feasible method, drafted a 6-question Gen Z-focused survey with trade-off and price logic, and published the final Google Form.

Open Link

I gathered 20 valid Gen Z survey responses, cleaned the dataset, ran descriptive stats and open-text coding, and found that respondents framed fizzy functional drinks as a refreshment ritual—63% of fizzy buyers would pay $4.79+ versus 17% of smoothie buyers, and "refreshing" dominated open answers.

Google Sheets
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I scoped three direct competitors, collected live retail listings and nutrition data, and populated a matrix of price, sugar, health claims, and packaging. I verified discrepancies against an LLM pass and produced a concise 'so what' that showed one brand charged a premium while leaning on the…

Google Sheets
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