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Health-Ade Externship via Extern

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Junior at VCU exploring consumer behavior and insights

I study consumer research and completed a Health-Ade Consumer Behavior & Insights externship while preparing to launch my career.

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Work samples

Portfolio of research and insight work, including deliverables from a Consumer Behavior & Insights externship with Health-Ade and related academic projects.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
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    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

I study consumer research and completed a Health-Ade Consumer Behavior & Insights externship while preparing to launch my career.

Hello, I'm Arianna! I am a junior pursuing a Dual Degree in Business Management and Marketing. I am interested in digital marketing, marketing analytics and strategy, and marketing management. I am currently a Service Learning Intern with Virginia Commonwealth University where I oversee multiple projects, plan events, and mentor other students within the program.

Externships

Consumer Behavior & Insights Externship with Health-Ade

In progress

Experience

Service Learning Intern

Virginia Commonwealth University · August 2026 - Present

Advanced Service Learning Teaching Assistant

Virginia Commonwealth University · August 2025 - May 2026

Education

Virginia Commonwealth University

Bachelor of Science in Marketing, concentration in Communications and Analytics, minor in Sales · Class of 2028

Virginia Commonwealth University

Bachelor of Science in Business Management, concentration in Management/Administration · Class of 2028

Skills

Consumer behavior researchInsights synthesisMarket research basicsAcademic project workAdobe Creative SuiteArtificial IntelligenceCanvaCollaborationCommunicationConsumer ResearchCritical ThinkingExcelGoogle AnalyticsGoogle SheetsPublic SpeakingTime ManagementWritten Communication
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Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship analyzed shopper choice across adjacent refrigerated beverage brands by designing and fielding a survey, benchmarking competing brands, and producing a consulting-style case brief. The work gathered primary survey data and compiled competitive benchmarks to explain differences in purchase behavior across similar products.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I designed and executed primary research and competitive benchmarking, then synthesized those findings into a concise case-style brief for stakeholders.

Project breakdown

View all work