Aruemhye Moss portrait
TikTok Externship via Extern

🟢 Open to work

Marketing & Social Media Strategist

Marketing professional with hands-on experience in social media strategy, influencer marketing, brand development, consumer insights, campaign planning, content creation, and trend analysis. Explore m

Work samples

Projects include a consumer behavior and market analysis externship plus social media and influencer strategy work for lifestyle and hiring-focused brands, with campaign concepts and creator scouting.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · May 2025 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Learn how to understand consumer behavior, design surveys, and use AI tools to analyze data. Develop skills in research and data analysis that are valuable for careers in marketing, product development, and more.

  • Baja Llama Content Creation and Influencer Strategy Externship
    Baja Llama Content Creation and Influencer Strategy Externship
    Baja Llama logo

    Baja Llama · Aug 2025 · ✅ Verified by Extern

    Baja Llama Content Creation and Influencer Strategy Externship

    Tired of boring brands and copy-paste marketing? Same. In this externship, you’ll help Baja Llama – a lifestyle clothing brand for “MisAdventurists” – blow up their social media with content that actually makes people stop scrolling. You’ll craft wild posts, scout up-and-coming creators, and launch campaigns that bring the brand’s "Fight Against Boring" mission to life. I This is an Internship Track Externship: Top externs will be selected to interview with host company for internship opportunities.

About me

Marketing professional with hands-on experience in social media strategy, influencer marketing, brand development, consumer insights, campaign planning, content creation, and trend analysis. Explore m

I’m a marketing graduate with hands-on experience in social media strategy, influencer marketing, brand development, consumer behavior, market research, content creation, campaign planning, and trend analysis. Through multiple marketing externships, I’ve worked on real-world projects involving audience research, competitor analysis, social media audits, influencer sourcing, campaign proposals, brand voice development, short-form content, performance tracking, surveys, data analysis, and presentation development.

Externships

TikTok: Social Media Content & Brand Strategy Externship

In progress

Experience

Barista

Starbucks · Feb 2025

PIEFluencer Program | Content Creator

Pyeongtaek International Exchange Foundation · Jul 2023 - Oct 2023

Education

University of Texas at San Antonio

Marketing · Class of 2024

Skills

Consumer researchSurvey designAI-assisted data analysisSocial media strategyContent creationInfluencer scoutingCampaign planningAIClaudeChatGPTCommunicationCollaborationCritical ThinkingGenerative AIHubSpotInfluencer MarketingProblem SolvingSEOSocial Media MarketingKPI Tracking

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Learn how to understand consumer behavior, design surveys, and use AI tools to analyze data. Develop skills in research and data analysis that are valuable for careers in marketing, product development, and more.

Overview

This externship produced survey-driven consumer research and AI-assisted analysis for a Beats by Dre product concept. Work included segment definitions and persona documents, a functioning ManyChat flow for survey distribution, quantitative summaries and Google Sheets visualizations of the first 20 responses, and a slide-by-slide presentation outline synthesizing findings and recommendations.

Beats by Dre Consumer Behavior & Market Analysis Externship
Google Docs
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What I've accomplished

I delivered a set of research artifacts: persona and segment documents, a working ManyChat survey flow, analyzed survey data with visualizations, and a slide-by-slide presentation outline synthesizing quantitative and qualitative findings from n=20 responses.

Project breakdown

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✅ Verified by Extern

Baja Llama Content Creation and Influencer Strategy Externship

Tired of boring brands and copy-paste marketing? Same. In this externship, you’ll help Baja Llama – a lifestyle clothing brand for “MisAdventurists” – blow up their social media with content that actually makes people stop scrolling. You’ll craft wild posts, scout up-and-coming creators, and launch campaigns that bring the brand’s "Fight Against Boring" mission to life. I This is an Internship Track Externship: Top externs will be selected to interview with host company for internship opportunities.

Overview

The externship produced a series of social media analyses and campaign deliverables for Baja Llama. Work included a cross-platform audit with a Google Sheets template, an Instagram content analysis of 200+ posts, a content and engagement strategy with a calendar outline, a written campaign proposal, a five-creator influencer shortlist with projected metrics, and a four-week execution plan with

Baja Llama Content Creation and Influencer Strategy Externship
Google Slides
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What I've accomplished

I delivered a complete social media program for Baja Llama: a multi-platform audit with a reusable Sheets template, an Instagram content analysis, a content strategy and calendar, a written campaign proposal, a five-creator influencer shortlist with projected outcomes, and a four-week execution plan with mock content.

Project breakdown

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✅ Verified by Extern

Leap Social Media & Influencer Strategy Externship

Job hunting sucks. Want to help fix it? Leap (founded by leaders behind Among Us, Pokémon GO & more) is flipping the script on how young people get hired. Now you can help build the social media playbook behind the movement. Think TikToks that spark change, creator collabs that break barriers, and real impact on how Gen Z finds work. No experience needed—just creativity, curiosity, and the drive to do meaningful work…while building a portfolio that actually stands out. Top-performing externs may have the chance to interview with the host company for an internship opportunity!

Digital MarketingMarket ResearchPresentation Skills

Overview

The project produced a social media and influencer strategy for Leap, including competitor analysis, audience research, content planning, influencer shortlists, mock creative assets, and a final presentation. The work was awarded Top Performer by Leap.

Leap Social Media & Influencer Strategy Externship
Google Slides
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What I've accomplished

I delivered a complete campaign package: competitor mappings, a Gen Z persona and research workbook, a cross-platform content strategy with posting calendars and KPIs, a ranked influencer shortlist with outreach drafts, and a client-ready presentation with mock assets.

Top performer

Project breakdown

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✅ Verified by Extern · ⏱️ In progress

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The work consolidated Pro Crew Gear's website, Instagram, competitor TikTok, and Apify data into research notes, then produced a brand strategy and creative direction for TikTok-format content. The deliverables included positioning, three brand pillars, voice guidelines, and a mood board to guide short-form video concepts.

TikTok: Social Media Content & Brand Strategy Externship

What I've accomplished

I produced a brand strategy package for Pro Crew Gear that included positioning, three brand pillars, voice guidelines, and a mood board, all grounded in consolidated website, Instagram, competitor TikTok, and Apify research.

Project breakdown

I reviewed the website, Instagram, and competitor TikTok posts, compiled Apify engagement data, and synthesized insights into a Brand Strategy document and three mood board slides. The work produced positioning, voice guidelines, three content frameworks, and a research-backed launch brief.

Google Docs
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