TikTok · Aug 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Top performerDigital MarketingBrand StrategyContent CreationStorytelling
Beats By Dre Externship via Extern·🟢 Open to work
Digital Marketing & Brand Strategy | Visual Storyteller
Work samples
Dive into a collection of my work, showcasing high-volume visual content and collaborative exhibitions that reflect my passion for storytelling.
TikTok: Social Media Content & Brand Strategy Externship Beats by Dre Creative Advertising Strategy Externship 
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
About me
Through externships with Beats by Dre and TikTok, I've researched platform algorithms and attention economics, designed and fielded consumer surveys, built social-listening frameworks, and developed data-backed positioning strategies.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Freelance Event Photographer•Freelancer
UTMB Media · 03/2026 - Present
Staff Photographer
Shutterfly · 09/2025 - Present
Multimedia Lab Assistant
VCUarts Photo/Film Department · 08/2023 - 05/2024
Documentary Photographer
Kat Jones Creative, MENDING WALLS · 09/2022 - 10/2022
Education
Virginia Commonwealth University
BFA in Photography/Film · Class of 2024
Virginia Peninsula Community College
Associates in Visual Arts · Class of 2024
Skills
Adobe BridgeAdobe InDesignAdobe LightroomAdobe PhotoshopAdobe Premiere ProColor CorrectionDigital RestorationExpense Tracking - ConcurFile Organization & Metadata AwarenessHigh- Volume Image ProcessingMicrosoft OfficePhotofoto/ DLC Studio Lighting
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The work synthesized research on All Basics Uniforms and competitors into a documented brand strategy, produced a mood board, and used those assets to plan and shoot short-form video content. The work was awarded Top Performer by TikTok.
Google Drive
AccessWhat I've accomplished
I produced a Brand Strategy document and mood board, filmed and iterated three TikTok-format videos plus an adapted Instagram cut, and delivered a pitch deck with a recorded presentation link that mapped content series and brand pillars.
Top performer
Project breakdown
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The externship analyzed video advertising formats and platform mechanics for TikTok, Instagram, and YouTube. The work mapped how platform algorithms influence ad delivery, examined attention-economics principles in short-form video, and surveyed the competitive landscape of the premium audio market.
What I've accomplished
I built a standardized database of 25–30 video ads and coded creative elements (hook, talent, CTA), then summarized positioning and competitive patterns in an executive summary.
Project breakdown
The project mapped 25–30 video ads across TikTok, Instagram, and YouTube, built a standardized ad database, coded hook/talent/CTA categories, and delivered an executive summary that summarized positioning and competitive patterns.
Google Docs
AccessBack to work
Personal Project
Brand & Content Strategy — "Not a Speakeasy"
Developed a full content strategy for an independent storytelling platform, including a competitiveaudit of 3 benchmark creators (600K+ combined followers) to identify content and engagementpatterns
Overview
Developed a full content strategy for an independent storytelling platform, including a competitiveaudit of 3 benchmark creators (600K+ combined followers) to identify content and engagementpatterns
What I've accomplished
Full Brand Strategy document - https://docs.google.com/document/d/1eBxBGm1GSYF1lKgi3qoXE30r_C1rQfYtT_5XRK7dJKY/edit?usp=sharing