As a first-gen Latina, I'm driven by a passion for leveraging research, strategy, and creativity to tackle significant challenges and make a lasting impact through my work.
I develop research-based strategies and solutions for brands, organizations, and communities, fueled by curiosity, collaboration, and a commitment to creating a meaningful impact.
TikTok · Jul 2026 · ✅ Verified by Extern
In my TikTok externship, I work on Social Media Content & Brand Strategy, focusing on how technology can drive sustainability initiatives. This role allows me to combine my business knowledge with my passion for the environment.
El Tiny Cafe · May 2026
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
BeReal. · · ✅ Verified by Extern
This project examined BeReal's user experience and pinpointed growth opportunities to increase monthly active users. It explored the user journey, engagement challenges, competitor features, and the potential for a new functionality aimed at motivating users to open and engage consistently.
As a first-gen Latina, I'm driven by a passion for leveraging research, strategy, and creativity to tackle significant challenges and make a lasting impact through my work.
My upbringing in Tijuana and San Diego instilled in me the ability to adapt, remain grounded, and view situations from various angles. Collaborating with small businesses, nonprofits, student groups, and creative teams has taught me that the best ideas arise from truly listening. Whether I'm leading a project, rallying people around a common goal, or navigating ambiguity, I approach each challenge with curiosity, empathy, and organization. I cherish teamwork where everyone’s voice is valued, ideas can develop, and the work has a meaningful purpose.
Externships
BeReal Product Management Externship
BeReal.
Experience
Pro Bono Consultant
El Tiny Cafe · Feb 2026 - May 2026
Product Management Extern, BeReal
Extern, Inc., New York City, NY · July 2026 20 Present
Social Media Content & Brand Strategy Extern, TikTok
Extern, Inc., New York City, NY · May 2026 20 July 2026
Education
University of California, Berkeley
B.S. Business Administration and Management · Class of 2027
Skills
TikTok · Jul 2026
In my TikTok externship, I work on Social Media Content & Brand Strategy, focusing on how technology can drive sustainability initiatives. This role allows me to combine my business knowledge with my passion for the environment.
During my externship at TikTok, I focused on Social Media Content & Brand Strategy, emphasizing the intersection of technology and sustainability. This experience allowed me to apply my business acumen while fostering my passion for environmental initiatives through brand development and creative content creation.
Here’s a summary of the projects I completed, showcasing my contributions to building and promoting the All Basics Uniforms brand through targeted strategies and engaging content.
Project 1: Create ABU’s Mini Brand Kit
I developed a comprehensive brand positioning document and visual mood board for All Basics Uniforms (ABU). This project helped define ABU’s brand personality and establish trust with its customers through effective communication and visual representation.
Project 3: Experiments with Instagram
I explored strategies to adapt ABU’s brand messaging for Instagram, expanding its social media reach. This project included multiple steps to prepare for a brand pitch presentation, enhancing my understanding of cross-platform content adaptation.
Project 2: Shape ABU’s Brand with TikTok Storytelling
I created a TikTok Template Pack along with a suite of social media content, including videos, scripts, and images for ABU. This project involved applying the brand positioning and style guides to produce innovative and trend-setting content tailored for TikTok.
Project 4: Pitch Your ABU Brand Playbook
I synthesized my work into a compelling brand strategy pitch for All Basics Uniforms. This final project involved creating an impactful presentation, developing an outline, and incorporating feedback from peers and mentors to refine my delivery and presentation skills.
El Tiny Cafe · May 2026
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
I researched local Berkeley cafés to understand their pricing, branding, and digital marketing strategies. I also examined how competitors used paid advertising, SEO, and influencer partnerships to reach customers. I supported business development by contacting UC Berkeley organizations to identify potential catering opportunities and expand El Tiny Cafe’s B2B pipeline. I used insights from this outreach and our research to help develop recommendations across pricing, branding, marketing, and customer growth. Throughout the project, I participated in team and client meetings to share updates, gather feedback, and refine our strategy. I also helped create and deliver the final client-facing presentation supporting the café’s 10% revenue growth goal. View the final strategy presentation: https://canva.link/zyshqyzs5p1s8sl
BeReal.
This project examined BeReal's user experience and pinpointed growth opportunities to increase monthly active users. It explored the user journey, engagement challenges, competitor features, and the potential for a new functionality aimed at motivating users to open and engage consistently.
During my externship at BeReal, I delved into how product teams in social apps foster authenticity while promoting user growth. I analyzed user engagement features, benchmarked competitors, and designed a growth-driven app feature, all while aligning with BeReal's mission of genuine connection.
In this project, I focused on understanding BeReal's unique approach to product management. Below are the key tasks I completed, showcasing my insights and contributions to the platform's user experience and growth strategy.
Project 1: Map the End-to-End BeReal User Journey
Step 1: Generate Feature Ideas
Project 2: Benchmark BeReal’s Competitors
Step 2: Select One Feature with RICE (Reach, Impact, Confidence, Effort) Scoring