Currently an Extern @BeReal.·🟢 Open to work
As a first-generation professional, I excel at understanding people and identifying patterns. I transform insights into creative strategies that drive meaningful impact.
I create research-driven strategies and solutions for brands, organizations, and communities. My work is driven by curiosity, collaboration, and a focus on making a meaningful impact.
TikTok · Jul 2026 · ✅ Verified by Extern
In my TikTok externship, I work on Social Media Content & Brand Strategy, focusing on how technology can drive sustainability initiatives. This role allows me to combine my business knowledge with my passion for the environment.
El Tiny Cafe · May 2026
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
As a first-generation professional, I excel at understanding people and identifying patterns. I transform insights into creative strategies that drive meaningful impact.
Growing up in Tijuana and San Diego shaped my adaptability and perspective. Working with small businesses, nonprofits, student groups, and creative teams has shown me the value of listening for generating the best ideas. I lead projects, unite people around shared goals, and tackle uncertainty with curiosity, empathy, and strong organizational skills. I value teamwork where every voice matters, ideas can flourish, and our work serves a meaningful purpose.
Externships
BeReal Product Management Externship
BeReal.
Experience
Pro Bono Consultant
El Tiny Cafe · Feb 2026 - May 2026
Product Management Extern, BeReal
Extern, Inc., New York City, NY · July 2026 20 Present
Social Media Content & Brand Strategy Extern, TikTok
Extern, Inc., New York City, NY · May 2026 20 July 2026
Education
University of California, Berkeley
B.S. Business Administration and Management · Class of 2027
Skills
✅ Verified by Extern
In my TikTok externship, I work on Social Media Content & Brand Strategy, focusing on how technology can drive sustainability initiatives. This role allows me to combine my business knowledge with my passion for the environment.
During my externship at TikTok, I focused on Social Media Content & Brand Strategy, emphasizing the intersection of technology and sustainability. This experience allowed me to apply my business acumen while fostering my passion for environmental initiatives through brand development and creative content creation.
I produced a mini brand kit with brand promise, pillars, two audience personas, a TikTok voice, and a visual mood board, plus platform-ready TikTok and Instagram Reels, a CapCut template video, polished Canva slides, and a recorded Gamma/Loom pitch.
El Tiny Cafe · May 2026
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
A semester-long consulting project supporting El Tiny Cafe’s goal of increasing revenue by 10%. Our team analyzed the Berkeley café market and developed recommendations across pricing, branding, digital marketing, catering, and customer growth.
I researched local Berkeley cafés to understand their pricing, branding, and digital marketing strategies. I also examined how competitors used paid advertising, SEO, and influencer partnerships to reach customers. I supported business development by contacting UC Berkeley organizations to identify potential catering opportunities and expand El Tiny Cafe’s B2B pipeline. I used insights from this outreach and our research to help develop recommendations across pricing, branding, marketing, and customer growth. Throughout the project, I participated in team and client meetings to share updates, gather feedback, and refine our strategy. I also helped create and deliver the final client-facing presentation supporting the café’s 10% revenue growth goal. View the final strategy presentation: https://canva.link/zyshqyzs5p1s8sl
✅ Verified by Extern · ⏱️ In progress
This project examined BeReal's user experience and pinpointed growth opportunities to increase monthly active users. It explored the user journey, engagement challenges, competitor features, and the potential for a new functionality aimed at motivating users to open and engage consistently.
During my externship at BeReal, I delved into how product teams in social apps foster authenticity while promoting user growth. I analyzed user engagement features, benchmarked competitors, and designed a growth-driven app feature, all while aligning with BeReal's mission of genuine connection.
I produced a user-journey map that recorded emotions, pain points, a clear problem statement, and discovery insights, and I compiled an AI-assisted competitor feature comparison table documenting research methods and learnings.
A BeReal user journey was mapped from onboarding to revisit, documenting user actions, thoughts, and feelings. I identified pressure at the notification stage, noted contact-search friction, and produced a journey map and evidence-backed problem/opportunity notes.
The project collected BeReal product features (streaks, RealMojis, Memories, daily random two-minute window, post-to-unlock) and described each feature, then linked each to how it drove retention and engagement, producing a consolidated feature table.
In the BeReal Peek module I defined the problem, scored ideas with RICE, wrote a PRD-lite with user stories and acceptance criteria, mapped the widget flow, and built a Canva prototype showing blurred previews that unlock after posting.