Beats By Dre logoBeats By Dre Externship via Extern

Consumer Insights & Creative Strategy

Marketing Analytics · Consumer Insights · E-Commerce · Creative Strategy

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Work samples

Dive into my portfolio showcasing innovative data analytics projects and externships that highlight my skills and learning journey.

  • Wayfair AI Automation Externship
    Wayfair logo

    Wayfair · Jan 2026 · ✅ Verified by Extern

    Wayfair AI Automation Externship

    Learn one of the most in-demand skills shaping the future of work: building AI agents. In this externship, you’ll step into the role of an AI Agent Developer and use n8n to design agents that think, plan, and act on real data — automating insights, decisions, and workflows. No coding experience required. By the end, you’ll create a live dashboard powered by your own AI agents, gaining hands-on experience that applies to any role or industry — from marketing and consulting to product management and data science.

    Top performerAI Workflow DesignWeb Scraping & Data ExtractionAI Agent DevelopmentPresentation Skills

About me

Marketing Analytics · Consumer Insights · E-Commerce · Creative Strategy

As a graphic designer and e-commerce owner who moved into analytics, I bring creativity and structure together to understand how brands connect with people. Through projects with Wayfair and Beats by Dre, I’ve worked with consumer and competitive data to uncover trends, analyze sentiment, build dashboards, and turn complex information into actionable insights. I bring the research and data behind business strategy, helping brands identify opportunities and make informed decisions that strengthen their presence and impact.

Externships

Beats by Dre Data Analytics: Qualitative & Quantitative Insights Externship

In progress

Education

Bay Path University

B.A. Marketing · Class of 2025

Bay Path University

B.A. Business Administration · Class of 2025

Skills

Data AnalyticsAI DevelopmentQualitative InsightsQuantitative InsightsDashboard Creation
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Wayfair · Jan 2026 ↗

✅ Verified by Extern

Wayfair AI Automation Externship

Learn one of the most in-demand skills shaping the future of work: building AI agents. In this externship, you’ll step into the role of an AI Agent Developer and use n8n to design agents that think, plan, and act on real data — automating insights, decisions, and workflows. No coding experience required. By the end, you’ll create a live dashboard powered by your own AI agents, gaining hands-on experience that applies to any role or industry — from marketing and consulting to product management and data science.

AI Workflow DesignWeb Scraping & Data ExtractionAI Agent DevelopmentPresentation Skills

Overview

The work built and integrated multiple n8n AI agent workflows that generated visuals, scraped trend and competitor data, and produced content suggestions. Deliverables included AI-generated moodboards, a trend report with three rug opportunities, a populated competitor spreadsheet, content-review notes, and a consolidated dashboard and slide deck. The work was awarded Top Performer by Wayfair.

Wayfair AI Automation Externship
Google Slides
Access

What I've accomplished

I produced an end-to-end market intelligence pipeline: AI-generated moodboards, a trend discovery report identifying three rug opportunities, a competitor spreadsheet with SKU examples and whitespace ideas, content agent recommendations, and a documented Google Sheets dashboard plus final slide deck.

Top performer

Project breakdown

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Beats By Dre ↗

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Data Analytics: Qualitative & Quantitative Insights Externship

A data analytics externship with Beats by Dre focused on extracting qualitative and quantitative consumer insights from reviews and survey data.

Data AnalysisPython

Overview

This externship analyzed customer feedback and survey data to surface common issues and map buyer experiences. Deliverables included a ranked pain-point list from product reviews, a CSV-style customer journey map using the AIDA framework, and a spreadsheet of survey calculations and visualizations that summarized descriptive statistics and correlations.

Beats by Dre Data Analytics: Qualitative & Quantitative Insights Externship

What I've accomplished

I produced a ranked pain-point list for wireless headphones, a CSV-style AIDA journey map enumerating actions and touchpoints, and a cleaned survey spreadsheet with descriptive statistics, charts, and identified correlations.

Project breakdown

I reviewed customer reviews, used AI to extract and rank the top pain points for wireless headphones, described each issue with example quotes and approximate frequency, and produced a top-10 list showing bluetooth connectivity, comfort, and battery issues as the highest-frequency problems.

Google Docs
Access

The task mapped a tent buyer's journey (AIDA). I listed what customers did, thought, and felt at each stage, and enumerated touchpoints such as retail sites, social media, reviews, and post-purchase emails. The deliverable produced a detailed CSV-style journey map.

Google Sheets
Access

The project analyzed survey data to describe responses and clean the dataset, calculated percentages and mean/median/mode for rating questions, and identified correlations between purchase motivators and satisfaction, producing a spreadsheet with calculations and charts.

Google Sheets
Access

The project defined research questions and applied frameworks (Past-Present-Future, User-Behaviour-Impact, 5 Whys) to analyze consumer interest in wireless speakers, documented competitor sources and feature-level sentiment ideas, and proposed targeted feature opportunities.

Google Docs
Access
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Wayfair · Dec 2025

Wayfair AI Automated Dashboard

AI Agent creation + n8n dashboard creation

n8nGoogle GeminiDashboard DesignAI Agent DevelopmentProduct Analytics

Overview

AI Agent creation + n8n dashboard creation

What I've accomplished

Work contributed

Outcome

Impacts + Results

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