Beats By Dre Externship via Extern

Avery Hiller, early-career professional

I have practical work experience and I am building skills while I find the right career path.

Work samples

A selection of projects and tasks completed during my early-career experience, showing the skills I am developing and areas I am exploring.

Beats by Dre Creative Advertising Strategy Externship
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research

About me

I have practical work experience and I am building skills while I find the right career path.

I am Avery Hiller. I have some work experience but consider myself at the start of my career, exploring roles and building practical skills while I figure out which direction fits best.

Externships

Beats by Dre Creative Advertising Strategy Externship

In progress

Experience

Tile Department Manager

Floor & Decor · OCT 2024-PRESENT

Team Member

Target · MAY 2022-AUG 2023

Work Study

New Hanover County HR Department · SEPT 2022-APR 2023

Office Assistant

Frye Build and Design, LLC · MAR 2020-AUG 2021

Runner/Office Assistant

Block, Crouch, Keeter, Behm & Sayed, LLP · AUG/2023-MAY/2024

Education

University of North Carolina Wilmington

Bachelor’s of Arts in Philosophy & Religion (concentration in Philosophy) and Sociology · Class of 2025

Skills

Exploring multiple rolesPractical, early-career experienceLearning on real projects

Back to work

Beats By Dre ↗

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The work surveyed video advertising across TikTok, Instagram, and YouTube, examining how platform algorithms affect ad delivery and how attention economics shape viewer engagement. The project mapped the competitive landscape of the premium audio market and summarized platform-specific ad dynamics.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I researched how short- and long-form video ads perform across major social platforms and documented differences in algorithmic delivery, viewer attention, and competitor positioning.

Project breakdown

View all work

Work samples

Beats by Dre Creative Advertising Strategy Externship

About me

Beats by Dre Creative Advertising Strategy Externship

Overview

What I've accomplished

Project breakdown

Step 1: Understand the Video Ad EcosystemI analyzed video ad formats on TikTok, Instagram, and YouTube, documented how each platform's algorithm influences ad visibility, outlined key attention-economics concepts for short videos, and mapped competing premium audio brands.

Step 2: Set Up the Ad Discovery SystemI designed survey questions, built and tested a Google Forms survey with pilot respondents, and launched distribution to collect consumer feedback on selected video ads.

Step 3: Develop the Ad TaxonomyI set up a social-listening framework, researched Reddit and YouTube conversations about headphone brands and advertising, evaluated additional platforms, and coded the conversation data for analysis.

Step 4: Execute Ad DiscoveryI analyzed survey results both quantitatively and qualitatively, synthesized social-listening themes, triangulated findings across sources, and developed consumer-insight hypotheses for creative strategy.