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Marketing student who turned under $700 in ads into $3,100+ in sales

I study marketing at San Jose State and have real experience with SEO, paid ads, email, and social media. Open to internships and entry level marketing roles in the Bay Area or remote.

Work samples

Real projects with real numbers: my own Shopify stores and online community, Instagram for a college program, and two Extern externships in SEO and ecommerce analytics.

  • Shopify Thobe Stores: $3,100+ in Sales From Under $700 in Ads
    Shopify Thobe Stores: $3,100+ in Sales From Under $700 in Ads

    Personal Project · Jan 2026

    Shopify Thobe Stores: $3,100+ in Sales From Under $700 in Ads

    I started two Shopify clothing stores selling thobes, one of them for custom thobes. My goal was to get as many sales as possible from a small ad budget, so I had to test, track, and fix things fast.

    Google AdsMeta Ads ManagerTikTok Ads ManagerA/B TestingEmail MarketingHubSpotMailchimpSEO AuditsGoogle Tag ManagerLooker StudioSQL
  • Skool Community: 392 Members Grown Through Instagram
    Skool Community: 392 Members Grown Through Instagram

    Personal Project · Dec 2024

    Skool Community: 392 Members Grown Through Instagram

    I started a free online personal development community on Skool. The challenge was getting people to join a brand new group, so I used Instagram content to bring them in.

    InstagramContent StrategyCommunity BuildingSocial Media MarketingAudience Growth

About me

I study marketing at San Jose State and have real experience with SEO, paid ads, email, and social media. Open to internships and entry level marketing roles in the Bay Area or remote.

I've run Google, Meta, and TikTok ads for my own Shopify stores, turning under $700 in ad spend into $3,100+ in sales, and grown an online community to 392 members through Instagram. Today I work in Growth at VERVON, a marketing agency, and I'm a Growth and Marketing Coordinator Intern at The Mahjong Lounge, where I launched a redesigned Wix Events page and rewrote SEO titles on 4+ pages. I'm also a Content Marketing and SEO Apprentice at Liftology and run Instagram for SMCCD Sustainability. Google Ads and HubSpot certified, with Google Analytics in progress.

Externships

Beats by Dre Creative Advertising Strategy Externship

In progress

Experience

Social Media Marketing Student Assistant

SMCCD Sustainability · May 2026 – Present

Growth

VERVON · Oct 2026

Growth and Marketing Coordinator Intern

The Mahjong Lounge · Oct 2026

Content Marketing and SEO Apprentice

Liftology (Acadium apprenticeship) · Oct 2026

Ecommerce Data Analysis and Strategy Extern

Breaking Games LLC (via Extern) · Sep 2025 – Nov 2025

Business Intern

College of San Mateo · Sep 2024 – Aug 2025

SEO Strategy Extern

Anytune Inc (via Extern) · Jan 2025 – Mar 2025

Education

San Jose State University

Bachelor of Science in Business Administration, Marketing Concentration, GPA 3.54 · Class of 2027

College of San Mateo

A.S. in Business Administration for Transfer · Class of 2025

College of San Mateo

A.A. in Economics for Transfer · Class of 2025

Skills

SEOGoogle AdsMeta Ads ManagerTikTok Ads ManagerGoogle Analytics (GA4)Google Tag ManagerLooker StudioGoogle Search ConsoleSemrushAhrefsEmail MarketingHubSpotMailchimpA/B TestingSocial Media MarketingContent StrategyShopifyExcelCanvaClaude AI
Back to work

Shopify Thobe Stores: $3,100+ in Sales From Under $700 in Ads

I started two Shopify clothing stores selling thobes, one of them for custom thobes. My goal was to get as many sales as possible from a small ad budget, so I had to test, track, and fix things fast.

Google AdsMeta Ads ManagerTikTok Ads ManagerA/B TestingEmail MarketingHubSpotMailchimpSEO AuditsGoogle Tag ManagerLooker StudioSQL

Overview

I started two Shopify clothing stores selling thobes, one of them for custom thobes. My goal was to get as many sales as possible from a small ad budget, so I had to test, track, and fix things fast.

Shopify Thobe Stores: $3,100+ in Sales From Under $700 in Ads

What I've accomplished

I ran Google, Meta, and TikTok ads and A/B tested Meta ad photos. I built Mailchimp and HubSpot email flows for new subscribers, abandoned carts, and buyers. I ran SEO audits in Semrush, Ahrefs, and Screaming Frog and fixed broken links, missing titles, and slow pages. I set up Google Tag Manager conversion tracking, built Looker Studio dashboards, and used SQL to find my best selling products.

Outcome

$3,100+ in sales from 57+ orders on under $700 in ad spend, a return on ad spend over 4.4x. The custom thobe store got about 5,000 visitors and 37 orders. Lifestyle ad photos beat plain product photos by 40% in click rate, and my email flows had a 30% open rate and a 3% click rate.

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Skool Community: 392 Members Grown Through Instagram

I started a free online personal development community on Skool. The challenge was getting people to join a brand new group, so I used Instagram content to bring them in.

InstagramContent StrategyCommunity BuildingSocial Media MarketingAudience Growth

Overview

I started a free online personal development community on Skool. The challenge was getting people to join a brand new group, so I used Instagram content to bring them in.

Skool Community: 392 Members Grown Through Instagram

What I've accomplished

I created and posted 100+ Instagram posts that pointed people to the free Skool community, and I ran the community myself from August to December 2024.

Outcome

Grew the community to 392 members in about five months. One of my posts reached nearly 200,000 views.

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Back to work

SMCCD Sustainability Instagram: 300+ Followers and About 30% More Reach

SMCCD Sustainability is a program serving three Bay Area colleges: Skyline College, College of San Mateo, and Cañada College. I run its Instagram account and promote its sustainability exhibits and events on campus.

Instagram InsightsContent CalendarCanvaCaption WritingSocial Media SchedulingSocial Media Marketing

Overview

SMCCD Sustainability is a program serving three Bay Area colleges: Skyline College, College of San Mateo, and Cañada College. I run its Instagram account and promote its sustainability exhibits and events on campus.

SMCCD Sustainability Instagram: 300+ Followers and About 30% More Reach

What I've accomplished

I plan the content calendar, write captions, design posts in Canva, and schedule everything. I check Instagram Insights to see which posts perform best, then post more of what works. I also create promo content for exhibits on campus so live events and social media support each other.

Outcome

Gained 300+ followers and raised reach about 30% by using Instagram Insights to post more of what performed best.

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✅ Verified by Extern

Anytune SEO Strategy for Digital Marketing Success Externship

Learn how to improve Anytune’s online visibility by developing SEO strategies that attract more users. Gain practical experience in keyword research, content optimization, and competitor analysis to help Anytune grow its presence across search platforms.

Overview

Anytune makes a music practice app. In this 10 week Extern program (Jan to Mar 2025), I built an SEO and content strategy to help more people find the app through search, using Google Keyword Planner research plus website and app store performance data.

Anytune SEO Strategy for Digital Marketing Success Externship
Google Docs
Access

What I've accomplished

I mapped Anytune's marketing funnel and audience needs, picked 10 target keywords with search data, compared competitors' keywords to find gaps, wrote better meta tags and headers for the homepage, and planned blog content built to earn backlinks. I completed every project in the program.

Project breakdown

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✅ Verified by Extern

Breaking Games E-Commerce Data Analysis & Strategy Externship

A Breaking Games externship focused on analyzing e-commerce and marketing data to understand online purchase behavior and conversion funnels.

Digital MarketingPresentation SkillsSalesExcel

Overview

A 10 week Extern program (Sep to Nov 2025) on using real marketing and website data to understand how online visitors become customers. Completed so far: the purchase funnel project and the channel data project.

Breaking Games E-Commerce Data Analysis & Strategy Externship
Loom
Watch

What I've accomplished

I traced my own buying journey for a habit tracking app, from first seeing its TikTok ads to buying. Then I cleaned and sorted raw channel data in Google Sheets, calculated bounce and conversion rates, and charted the results to show which channels brought in higher quality traffic.

Project breakdown

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✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The work surveyed video advertising on TikTok, Instagram, and YouTube, documenting how platform algorithms and attention-economics principles affect ad visibility. It mapped the competitive landscape of the premium audio market and synthesized platform differences relevant to creative placement and format.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I compiled a searchable spreadsheet of 25+ video ads, coded each for hook, talent, CTA, and production attributes, and produced an executive summary synthesizing cross-platform patterns.

Project breakdown

In the Beats by Dre externship I collected 25+ video ads into a searchable spreadsheet, coded hook, talent, CTA and production attributes, and wrote an executive summary that synthesized patterns across TikTok, Instagram, and YouTube.

Google Docs
Access
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