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Turning consumer insights and data into strategies that help brands grow.

M.S. Marketing Analytics student at UMD Smith combining consumer research, data analysis, and brand strategy to understand what consumers want and turn insights into actionable marketing decisions.

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Work samples

My portfolio showcases projects in consumer research, survey design, and data analysis, including an externship with Health-Ade that utilized AI tools to study consumer behavior.

  • Digital Content Strategy for Global Mobile Software
    Digital Content Strategy for Global Mobile Software

    Global Mobile Software · May 2026

    Digital Content Strategy for Global Mobile Software

    Global Mobile Software develops digital solutions for sports organizations and businesses. I supported GMS and its TifoXR platform by helping strengthen their digital presence and communicate complex product capabilities to audiences including sports organizations, business leaders, investors, and f

    Content StrategyDigital MarketingSocial Media MarketingBrand StrategyUsability TestingA/B TestingContent CreationMarketing AnalyticsB2B MarketingCopywritingazure dev opsCanva
  • Building a Growth & Content Strategy for BeeHaven Beverage
    Building a Growth & Content Strategy for BeeHaven Beverage

    BeeHaven Beverage

    Building a Growth & Content Strategy for BeeHaven Beverage

    BeeHaven is a craft beverage brand specializing in sparkling mead made with honey, fruit, and spices. I developed a digital marketing strategy designed to make the mead category more approachable, strengthen BeeHaven's digital presence, and connect product discovery with local retailers and real-lif

    Digital MarketingBrand StrategyContent StrategyCompetitive AnalysisSocial Media MarketingSEOConsumer ResearchMarketing Analytics

About me

M.S. Marketing Analytics student at UMD Smith combining consumer research, data analysis, and brand strategy to understand what consumers want and turn insights into actionable marketing decisions.

Through experiences in digital marketing, consumer insights, and emerging CPG brands, I've worked on projects spanning market research, content strategy, consumer research, and data-informed marketing decisions. I enjoy taking complex information and turning it into clear, actionable recommendations. I'm currently building toward a career in CPG brand management, consumer insights, and marketing analytics.

Externships

Consumer Behavior & Insights Externship with Health-Ade

Health-Ade

Experience

Marketing Intern

Beehaven Beverage · Sep 2026

Digital Marketing Specialist

Global Mobile Software · May 2026

Founder and Content Creator

Simply Bethel · May 2026

Director of Growth & Analytics

Adera Construction · Jun 2025

UX/ UI Design Intern

Amida Technology Solutions · May 2024 - Aug 2024

Education

University Of Maryland

M.S. Marketing Analytics · Class of 2027

University of Maryland, College Park

B. S. Information Science · Class of 2025

Skills

Brand StrategyConsumer InsightsMarket ResearchCompetitive AnalysisDigital MarketingRPythonSQLExcelTableauPower BIGoogle AnalyticsSurvey DesignCustomer SegmentationA/B TestingData VisualizationConsumer Behavior
Back to work

Global Mobile Software · May 2026

Digital Content Strategy for Global Mobile Software

Global Mobile Software develops digital solutions for sports organizations and businesses. I supported GMS and its TifoXR platform by helping strengthen their digital presence and communicate complex product capabilities to audiences including sports organizations, business leaders, investors, and f

Content StrategyDigital MarketingSocial Media MarketingBrand StrategyUsability TestingA/B TestingContent CreationMarketing AnalyticsB2B MarketingCopywritingazure dev opsCanva

Overview

Global Mobile Software develops digital solutions for sports organizations and businesses. I supported GMS and its TifoXR platform by helping strengthen their digital presence and communicate complex product capabilities to audiences including sports organizations, business leaders, investors, and fans.

Digital Content Strategy for Global Mobile Software

What I've accomplished

I developed and executed content across LinkedIn, TikTok, and Instagram, while creating marketing collateral and The GMS Brief newsletter. I also reviewed existing content to identify opportunities for greater variety and developed audience-focused ideas around sports technology, fan engagement, industry trends, and product education.

Outcome

Created 20+ social assets across three platforms and developed marketing and sales materials supporting outreach to 15+ football clubs. I also helped expand GMS's content mix beyond product-focused posts through educational, industry, and audience-focused storytelling designed to strengthen the company's digital presence.

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Back to work

BeeHaven Beverage

Building a Growth & Content Strategy for BeeHaven Beverage

BeeHaven is a craft beverage brand specializing in sparkling mead made with honey, fruit, and spices. I developed a digital marketing strategy designed to make the mead category more approachable, strengthen BeeHaven's digital presence, and connect product discovery with local retailers and real-lif

Digital MarketingBrand StrategyContent StrategyCompetitive AnalysisSocial Media MarketingSEOConsumer ResearchMarketing Analytics

Overview

BeeHaven is a craft beverage brand specializing in sparkling mead made with honey, fruit, and spices. I developed a digital marketing strategy designed to make the mead category more approachable, strengthen BeeHaven's digital presence, and connect product discovery with local retailers and real-life consumer experiences.

Building a Growth & Content Strategy for BeeHaven Beverage

What I've accomplished

I conducted competitor and social media research to identify opportunities across education, lifestyle, community, and product storytelling. I developed five content pillars, a cross-platform posting strategy, SEO recommendations, local creator concepts, and a KPI framework, then began translating the strategy into consumer-facing content.

View all work