Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Beats By Dre Externship via Extern·🟢 Open to work
Early-career creative strategist, trained through a Beats by Dre externship
I translate audience insight into clear advertising concepts and strategic briefs developed during a Beats by Dre externship.
Work samples
Work shown includes strategic briefs, campaign concepts, and advertising research produced during the Beats by Dre externship and related practice pieces.
Beats by Dre Creative Advertising Strategy Externship Creative Strategy Extern (Beats by Dre) | Extern Creative Strategy Extern (Beats by Dre) | Extern
Selected for Extern’s 6-week Creative Strategy Externship with Beats by Dre, building a data-informed creative strategy framework for the brand’s Global Consumer Insights team through competitive ad analysis and pattern research. • Catalogued and scored a 28-ad competitive repository across TikTok, Meta Ads, and YouTube spanning across Beats, Apple Air Pods, Sony, Bose, and five secondary competitors against a structured taxonomy (hook type, talent strategy, CTA placement, sound design, effectiveness 1–5) • Uncovered Beats’ talent-first creative model and a 2024–2026 shift toward comedy-driven content, mapping three parallel agency tracks (Mirimar, Uncommon Creative Studio, Homeground) and a distinct mascot-led talent strategy • Identified actionable creative gaps with a documentary-style storytelling, non-celebrity testimonials, and audio-technology feature marketing in order to inform upcoming strategic recommendations • Built a multi-tab Excel repository (Ad Repository, Summary Dashboard, Pattern Analysis) and a companion Word document, “Beats by Dre — Competitive Landscape Map,” benchmarking competitor positioning • Currently developing a consumer survey, social listening synthesis, and an original creative concept for final presentation to Beats’ Global Consumer Insights team
ExcelWordTikTokMeta AdsYouTube
About me
I translate audience insight into clear advertising concepts and strategic briefs developed during a Beats by Dre externship.
I am a Digital Marketing professional with a BBA in International Business from EUBS and a BA (Hons) in Business Management from the University of Derby. I have certifications in Digital Marketing from Unilever, Meta, and the London School of Economics. My expertise lies in developing and implementing multi-channel marketing campaigns, social media strategies, and influencer marketing. I applied these skills in a Business Consulting Project for Double Tap, proposing growth strategies that emphas
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Digital Marketing Strategist (BCP Project) | Double Tap Agency
Double Tap Agency · Sep 2024 – June 2025 • Barcelona, Spain
Marketing & Sales Intern
Coca-Cola Bottling Company · Jun 2019 – Aug 2019 • Nairobi, Kenya
Education
University of Derby
BA (Hons) Business Management
European Union Business School (EUBS)
Bachelor of Business Administration (BBA) — International Business
Skills
Digital Marketing Strategy & Campaign ManagementMarket Research & Competitive AnalysisInfluencer & Talent MarketingSEO / Email Marketing FundamentalsSocial Media ManagementStakeholder Communication & PresentationData Analytics & KPI ReportingAI Tools for Marketing AutomationContent Creation & Brand StorytellingCross-Cultural & International MarketingGoogle AnalyticsMeta Business SuiteHootsuiteMailchimpCanvaMicrosoft Office SuiteSEO fundamentalspaid socialinfluencer outreachemail marketingKPI dashboardscontent calendarsData-driven campaign optimizationaudience segmentationperformance reportingSWOT/TOWSSAF model
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The work mapped short-form video advertising across TikTok, Instagram, and YouTube and produced three concrete deliverables: a searchable, coded repository of 25+ video ads, a Consumer Feedback Report based on survey and social listening, and a one-page Strategic Recommendations summary. Analysis compared hook and talent patterns and reported that UGC-style ads scored higher than celebrity spots.
What I've accomplished
I created a searchable repository of 25+ coded video ads, ran social listening (79 captures) and a 37-question pilot survey (15 responses), analyzed hook and talent patterns, and produced a Consumer Feedback Report plus a one-page Strategic Recommendations summary with five creative principles and implementation steps.
Project breakdown
I collected and coded 25+ video ads into a repository, ran survey and social-listening checks, analysed hook and talent patterns, and wrote an executive summary that reported findings (eg. UGC-style ads scored higher than celebrity spots).
Google Docs
AccessI ran a 37-question survey and social listening across Reddit and YouTube, analyzed 15 survey responses and 79 social captures, and produced a Consumer Feedback Report that reported findings, ranked ad performance, and gave three prioritized recommendations.
Google Docs
AccessI synthesized platform research, brand standards, the rubric, and competitor analysis into a one-page Strategic Recommendations summary. I listed five evidence-backed creative principles, platform priorities, talent approach, and implementation steps for video ads.
Google Docs
AccessCreative Strategy Extern (Beats by Dre) | Extern
Selected for Extern’s 6-week Creative Strategy Externship with Beats by Dre, building a data-informed creative strategy framework for the brand’s Global Consumer Insights team through competitive ad analysis and pattern research. • Catalogued and scored a 28-ad competitive repository across TikTok, Meta Ads, and YouTube spanning across Beats, Apple Air Pods, Sony, Bose, and five secondary competitors against a structured taxonomy (hook type, talent strategy, CTA placement, sound design, effectiveness 1–5) • Uncovered Beats’ talent-first creative model and a 2024–2026 shift toward comedy-driven content, mapping three parallel agency tracks (Mirimar, Uncommon Creative Studio, Homeground) and a distinct mascot-led talent strategy • Identified actionable creative gaps with a documentary-style storytelling, non-celebrity testimonials, and audio-technology feature marketing in order to inform upcoming strategic recommendations • Built a multi-tab Excel repository (Ad Repository, Summary Dashboard, Pattern Analysis) and a companion Word document, “Beats by Dre — Competitive Landscape Map,” benchmarking competitor positioning • Currently developing a consumer survey, social listening synthesis, and an original creative concept for final presentation to Beats’ Global Consumer Insights team
ExcelWordTikTokMeta AdsYouTube