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Researcher focused on Gen Z behavior on Pinterest

I studied Gen Z consumer behavior through a Pinterest externship, turning platform signals into practical insights about trends and usage.

Work samples

Research projects focused on Gen Z trends, discovery patterns, and platform usage on Pinterest, with findings framed for product and marketing considerations.

  • Pinterest - GenZ Consumer Behavior Externship
    Pinterest - GenZ Consumer Behavior Externship
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    Pinterest · ✅ Verified by Extern · ⏱️ In progress

    Pinterest - GenZ Consumer Behavior Externship

    A Pinterest externship investigating how Gen Z discovers and uses content on the platform, producing consumer-insight work for advertiser-facing storytelling.

    Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

About me

I studied Gen Z consumer behavior through a Pinterest externship, turning platform signals into practical insights about trends and usage.

I am Carlos Guerrero. I currently completed a Pinterest GenZ Consumer Behavior externship where I researched trends and user behavior related to Gen Z on the Pinterest platform.

Externships

Pinterest - GenZ Consumer Behavior Externship

In progress

Experience

Office Clerk (Temporary)

Graubard Miller · January 2022 – June 2022

Front Desk Operator

Blink Fitness · January 2021 – December 2021

Education

Monroe University, New Rochelle, NY

Bachelor of Business Management, expected December 2026 · Class of 2026

Monroe University, New Rochelle, NY

Associate of Science in Business Administration, April 2025 · Class of 2025

Skills

Gen Z consumer researchTrend analysisUser behavior observationPlatform-focused researchQualitative and quantitative methods
Back to work

Pinterest Business and Marketing Research project

Market ResearchDigital MarketingPresentation SkillsTeam LeadershipposeGoogle Gemini
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✅ Verified by Extern · ⏱️ In progress

Pinterest - GenZ Consumer Behavior Externship

A Pinterest externship investigating how Gen Z discovers and uses content on the platform, producing consumer-insight work for advertiser-facing storytelling.

Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

Overview

The externship investigated how Gen Z uses Pinterest through a structured survey and qualitative analysis. The work applied the Jobs-to-be-Done framework, gathered responses from Gen Z users, and synthesized patterns in platform behavior. Deliverables included an evidence-backed insight for an advertiser pitch and a recorded presentation.

Pinterest - GenZ Consumer Behavior Externship

What I've accomplished

I produced a seven-question Jobs-to-be-Done survey targeted at Gen Z, with multiple-choice, checkbox, free-response items and optional follow-ups, and synthesized the responses into an advertiser-facing insight and recorded presentation.

Project breakdown

The project identified education and learning tools as the sales vertical, drafted a seven-question survey focused on respondents' most recent Pinterest visit, and produced clear multiple-choice, checkbox, and free-response questions plus optional follow-ups to capture intent signals and…

Google Docs
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