I collaborated with the marketing team to assess and organize six disparate data sources critical to Breaking Games' e-commerce operations. I set up a SQLite database and executed initial SQL queries, enabling rapid data analysis that reduced response time to business questions from two hours to

I designed a comprehensive database schema that unified the customer journey across multiple data sources. By implementing primary and foreign keys and utilizing INNER and LEFT JOINs, I provided actionable insights for product reordering, culminating in a detailed recommendation for Mike's holiday

Understand where the $37K in Meta ads went, what the referral data tells you, and what questions Mike actually needs answered for his Q4 budget review. Frame the analysis before writing any SQL.

Learn attribution math (first-touch vs last-touch), design your own channel taxonomy for dim_referrer , and practice planning the design in one Claude session before implementing it in another. By the end, the channel categories Mike's Q4 conversation runs on are categories you defined.