CC@carlson-cutay·🟢 Open to work

Senior Advertising student focused on marketing and product work

I build practical marketing skills through externships in consumer behavior and product management to make my resume more competitive.

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Work samples

Projects include a Beats by Dre externship focused on consumer insights, survey design, and AI analysis, and a News Corp externship on user journeys, prototyping, and pitching a podcast feature.

Beats by Dre Consumer Behavior & Market Analysis Externship
Beats By Dre · Mar 2026 · ✅ Verified by Extern
Beats by Dre Consumer Behavior & Market Analysis Externship
Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.
Top performerData AnalysisMarket ResearchPresentation Skills
NewsCorp Product Management Externship
News Corp · May 2026 · ✅ Verified by Extern
NewsCorp Product Management Externship
A News Corp externship in product management focused on mapping user journeys, benchmarking competing news products, prototyping and testing a podcast feature, and pitching a feature proposal.
Product ManagementStrategic Communication
Breaking Games E-Commerce Data Analysis & Strategy Externship
Breaking Games · Nov 2026 · ✅ Verified by Extern
Breaking Games E-Commerce Data Analysis & Strategy Externship
A data-analysis externship with Breaking Games focused on using marketing and e-commerce metrics to diagnose conversion issues and recommend improvements.
Digital MarketingSalesPresentation Skills

About me

I build practical marketing skills through externships in consumer behavior and product management to make my resume more competitive.

I am Carlson Cutay, a senior at San Jose State University studying Advertising. I am focused on building practical marketing skills through externships in consumer behavior and product management to strengthen my resume and prepare for internships or entry-level roles.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Completed · Mar 2026

Education

San Jose State University

B.S., Advertising, Area of Specialization in Marketing Communications Track · Class of 2026

Skills

Consumer researchSurvey designMarket analysisUser journey mappingPrototypingFeature pitchingBasic AI tools for analysisCanvaChatGPTMarket ResearchPresentation Skills

Back to work

Beats By Dre · Mar 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

The work analyzed headphone user feedback, survey responses, and competitor context, producing visualizations, a customer journey map, a survey instrument, and a presentation with an interactive dashboard and recorded findings. The work was awarded Top Performer by Beats By Dre.

Beats by Dre Consumer Behavior & Market Analysis Externship

Loom

Watch

What I've accomplished

I produced an interactive radar-style pain-point chart, an AIDA customer journey map (PDF and Google Doc), a live Google Form survey with outreach copy and ManyChat testing, quantitative and qualitative analyses of 20 responses with charts, and a slide deck plus a Claude dashboard and Loom presentation.

Top performer

Project breakdown

View all work

Back to work

News Corp · May 2026 ↗

✅ Verified by Extern

NewsCorp Product Management Externship

A News Corp externship in product management focused on mapping user journeys, benchmarking competing news products, prototyping and testing a podcast feature, and pitching a feature proposal.

Product ManagementStrategic Communication

Overview

The work mapped the NY Post reader journey from discovery to advocacy, enumerating user actions, thoughts, feelings, and pain points such as information overload and ad friction. It benchmarked competing news products and consolidated features into a comparison table. The project defined a podcast/audiobook feature, produced a clickable prototype, designed a 35-minute focus group plan, and

Google Docs

Access

What I've accomplished

I produced a full product deliverable set for a podcast/audiobook feature: an end-to-end journey map with pain points, a consolidated competitive feature table, RICE scoring and flows, a clickable prototype, a focus-group protocol, and a pitch slide outline with user quotes and next steps.

Project breakdown

View all work

Back to work

Breaking Games · Nov 2026 ↗

✅ Verified by Extern

Breaking Games E-Commerce Data Analysis & Strategy Externship

A data-analysis externship with Breaking Games focused on using marketing and e-commerce metrics to diagnose conversion issues and recommend improvements.

Digital MarketingSalesPresentation Skills

Overview

The externship analyzed marketing and e-commerce data from Breaking Games to identify patterns in shopper behavior and conversion. The work combined datasets typical of Google Analytics, advertising platforms, and storefront records to trace where shoppers dropped off and which signals correlated with purchases. Analysis produced concrete findings about buyer behavior and checkout activity.

Breaking Games E-Commerce Data Analysis & Strategy Externship

Google Slides

Access

What I've accomplished

I mapped a detailed, stage-by-stage purchase funnel for a printer-ink buyer, recording actions and feelings at each stage and identifying which touchpoints (product recommendations, checkout clarity, delivery timeline) were present when purchases completed.

Project breakdown

View all work

Work samples

Beats by Dre Consumer Behavior & Market Analysis Externship

NewsCorp Product Management Externship

Breaking Games E-Commerce Data Analysis & Strategy Externship

About me

Beats by Dre Consumer Behavior & Market Analysis Externship

Overview

What I've accomplished

Project breakdown

Create a Pain Point ChartI built an interactive pain-point chart app from AI-generated JSON to visualize headphone user frustrations.

Create a Customer Journey MapI built and finalized a customer journey map for headphone buyers using the AIDA framework, synthesizing observed behaviors, thoughts, feelings, and touchpoints into a single deliverable.

Conduct A Survey To Gather Consumer InsightsI conducted and finalized a Google Form survey for a consumer insights study on high-fidelity wireless speakers.

Analyze Consumer InsightsI analyzed survey responses from 20 participants, ran quantitative tests and coded open responses to surface themes and visualizations.

NewsCorp Product Management Externship

Overview

What I've accomplished

Project breakdown

Map the End-to-End NY Post User JourneyI mapped the end-to-end NY Post reader journey, defining stages, behaviors, pain points, and opportunities based on app testing and external data.

Benchmark NY Post Against Competing News ProductsI mapped and documented product features for the NY Post, comparing manual research with AI-augmented findings and recommending priority engagement drivers.

Design a New App FeatureI designed and prototyped a podcast/audiobook feature for a news app, defining UX flow, user stories, and success metrics.

Test App Feature in Focus GroupsI planned and documented a 35-minute virtual focus group to test a podcasts feature, including participant mix, session flow, questions, and facilitation notes.

Breaking Games E-Commerce Data Analysis & Strategy Externship

Overview

What I've accomplished

Project breakdown

Explore How Businesses Drive Online SalesI mapped my recent online purchase into the sales funnel and documented each stage of the journey in a spreadsheet.

Get Hands-On with Online Sales DataI cleaned and analyzed an exported referrals dataset, calculated basic metrics, and built charts to compare pageviews, cart activity, and completed sessions by source.

Analyze Traffic & Engagement from Google Analytics DataI analyzed Google Analytics exports to tell a concise story of traffic sources, engagement, and event performance for the Breaking Games site.

Measure Paid Ad Campaign EffectivenessI audited paid ad datasets and produced a Google Ads funnel review highlighting campaign roles, ad-group performance, and tracking inconsistencies.

Break Down Shopify Data to Understand Sales & Conversion GapsI organized the Shopify exports into structured Google Sheets and summarized data quality and customer trends for further analysis.

Consolidate & Visualize the E-Commerce Funnel With ClaudeI built an interactive Claude dashboard that organized Breaking Games data into platforms, traffic, revenue, correlation, and strategy.