In this first project, you’ll use AI tools like Perplexity, ChatGPT, and Replit to uncover what frustrates real customers—and turn that into insight under 30 minutes! You’ll create a Pain-Point Chart, learn how to spot what’s beneath the data, and comment on your peers’ charts using sharp, insight-driven questions. Everything you do will lead into one big goal: building a journey map that’s grounded in what real people actually need.

I distinguished between consumers and customers, gaining valuable insights into consumer behavior. I crafted an 'Ideal Consumer List' for targeted segments and developed a Customer Journey Map using the AIDA framework, effectively mapping key touchpoints between the business and its audience.

I conducted a thorough analysis of consumer insights derived from survey data, employing both quantitative and qualitative methods. I visualized data using Google Sheets, culminating in an AI-driven analysis that provided a comprehensive understanding of consumer preferences and behaviors.

I learned exploratory data analysis and sentiment analysis fundamentals, enhancing my Python skills through Google Colab. I gathered and cleaned data using Pandas and NumPy, conducting sentiment analysis on customer reviews to visualize key insights from online sources.

I built prompt templates and produced editorial-style moodboards from short style prompts using a Moodboard Generator agent in n8n.

I built an end-to-end Market Trend Discovery Agent and packaged it as a shareable report and demo video for the outdoor rug category.

I delivered a competitor-monitoring agent and a written competitor report that compared Wayfair, Amazon, and Walmart outdoor rug assortments and surfaced price-gap and whitespace opportunities.

I updated an AI content agent to align generated captions, subject lines, and campaign copy with Wayfair's Instagram brand voice.

I built a styled interactive Stock Card for Option Care Health (OPCH) summarizing price, annotated events, a short stance and target input UI.

I extracted structured insights from my chosen company's Business Overview, Risk Factors, and MD&A and compiled them into a single analysis spreadsheet.