BeReal. logoCurrently an Extern @BeReal.
Cemiaji Powell portrait

Product-minded designer focused on authentic social experiences

I build thoughtful feature concepts that balance user engagement and authenticity for social apps.

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Work samples

Portfolio work includes a BeReal Product Management externship where I analyzed engagement patterns, benchmarked competitors, and designed a growth-focused feature that preserved authentic user

  • BeReal Product Management Externship
    BeReal Product Management Externship
    BeReal. logo

    BeReal. · ✅ Verified by Extern · ⏱️ In progress

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    DesignUI/UXProduct Management

About me

I build thoughtful feature concepts that balance user engagement and authenticity for social apps.

I am an emerging product-minded designer and strategist with hands-on experience exploring growth, engagement, and authentic social experiences. I study how social apps balance product features with user intent and design practical, user-centered feature concepts.

Externships

BeReal Product Management Externship

BeReal.

Experience

Project Manager & Implementation Analyst

Agadia Systems · Aug 2024 – Present

Technical Implementation Specialist

Rectangle Health · Oct 2022 – Aug 2024

Disaster Recovery Business Specialist

Turn2Partners · 2021–2022

Community & Public Service Staff

University at Albany · 2017–2021

Management Intern

Enterprise · 2019

Education

University at Albany

B.A. in Mathematics, Minor in Economics

Skills

Product researchFeature designCompetitor benchmarkingEngagement analysisUX strategyConcept prototyping
Back to work
BeReal. ↗

✅ Verified by Extern · ⏱️ In progress

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

DesignUI/UXProduct Management

Overview

The externship examined how social apps design for authenticity while pursuing growth. Work included benchmarking competitor engagement features, analyzing tradeoffs between friction and retention, and designing a growth-oriented feature concept aligned with BeReal-style authenticity.

BeReal Product Management Externship

What I've accomplished

I explored product and UX tradeoffs across social apps, benchmarked engagement mechanics, and prototyped a feature concept that preserved spontaneous interactions while encouraging repeat use.

Project breakdown

View all work