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Chanel Samson

Thinking and writing for hospitality and lifestyle brands.

Work samples

Helping brands find the right people with the right words.

  • Pinterest - GenZ Consumer Behavior Externship
    Pinterest - GenZ Consumer Behavior Externship
    Pinterest logo

    Pinterest · ✅ Verified by Extern · ⏱️ In progress

    Pinterest - GenZ Consumer Behavior Externship

    A six-week Pinterest externship investigating how Gen Z uses the platform, focused on producing evidence-backed insights for advertiser-facing pitches.

    Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

About me

Thinking and writing for hospitality and lifestyle brands.

With an editorial background, I help brands build cultural currency and stronger connections with the people they’re trying to reach. I am most excited by work that uses cultural and human insight to build smarter brands and better experiences.

Externships

Pinterest - GenZ Consumer Behavior Externship

In progress

Experience

Senior Copywriter

Vacancy · 2022 – 2026

Senior Copywriter

EF · Sep 2026

Creative Lead, Copy

Spirit Airlines · February 2026 – May 2026

Copywriter

Tambourine · 2020 – 2022

Copy Editor

Porthole Cruise Magazine · 2018 – 2020

Skills

Professional experienceProject executionClear written communicationPractical problem solving

✅ Verified by Extern · ⏱️ In progress

Pinterest - GenZ Consumer Behavior Externship

A six-week Pinterest externship investigating how Gen Z uses the platform, focused on producing evidence-backed insights for advertiser-facing pitches.

Consumer ResearchSurvey DesignAI for Data AnalysisPresentation Skills

Overview

The externship investigated Gen Z behavior on Pinterest through a structured research process. The work used the Jobs-to-be-Done framework to design and run a survey with Gen Z respondents, then analyzed responses to surface patterns in platform use. Deliverables included a focused insight suitable for an advertiser pitch and a recorded presentation of that insight.

Pinterest - GenZ Consumer Behavior Externship

What I've accomplished

I designed and ran a Jobs-to-be-Done survey with Gen Z respondents, analyzed the results, and packaged a single evidence-backed insight into an advertiser-style pitch with a video presentation.

Project breakdown

View all work