NY Racing logoCurrently an Extern @NY Racing
Chris Awuku portrait

Senior marketing student exploring sports analytics

I combine marketing studies with hands-on sports analytics experience from a NASCAR NY Racing externship as I prepare to start my career.

Work samples

Portfolio entries show coursework and the NASCAR NY Racing sports analytics externship work, with practical marketing and data-focused tasks completed during my senior year.

  • Acity Delivery Service
    Acity Delivery Service

    Conducted Qualtrics market research for feasibility study. Analyzed customer feedback for strategic recommendations. Designed the project logo, contributing to the Best Product Presentation Award.

    Qualtrics

About me

I combine marketing studies with hands-on sports analytics experience from a NASCAR NY Racing externship as I prepare to start my career.

I am Chris Awuku, a senior marketing student completing a bachelor's degree. I have limited formal work experience and am building practical skills through a NASCAR NY Racing sports analytics externship while preparing to start my career.

Externships

NASCAR NY Racing Sports Analytics Externship

NY Racing

Experience

Retail Sales Associate (Seasonal)

Macy's Inc. · Oct 2022–Jan 2023, Maryland, USA

Retail Sales Associate (Rehired)

Macy's Inc. · Sep 2023–Dec 2024, Maryland, USA

Corporate Banking Intern

United Bank for Africa · May 2026–Jul 2026, Accra, Ghana

Education

Academic City University, Accra, Ghana

B.B.A. Marketing · Class of 2027

Skills

Marketing fundamentalsSports analytics (externship experience)Data interpretationBasic market researchProject-based collaboration

Acity Delivery Service

Conducted Qualtrics market research for feasibility study. Analyzed customer feedback for strategic recommendations. Designed the project logo, contributing to the Best Product Presentation Award.

Qualtrics
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✅ Verified by Extern · ⏱️ In progress

NASCAR NY Racing Sports Analytics Externship

PythonData Analysis

Overview

The externship examined sponsorship economics within NASCAR and NY Racing, analyzing how sponsorships generate revenue for racing organizations. The work surveyed sponsorship models and the components that determine sponsorship value, then summarized the tradeoffs between common approaches.

NASCAR NY Racing Sports Analytics Externship

What I've accomplished

I built a reproducible data workflow that included a Conda environment, a verified package setup, YouTube Data API configuration, loaded race datasets, and verification notebooks documenting successful data checks.

Project breakdown

The project required building a reproducible data workflow. I set up a Conda environment, created the project folder structure, installed and verified packages, configured and tested the YouTube Data API, loaded race datasets, and produced verification notebooks showing all checks passed.

Google Docs
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