CÁSocial Media & Content Strategy·🟢 Open to work
Cristina Álvarez portrait

I'm Cristina Álvarez!

I have some work experience and I'm actively shaping what comes next in my professional path. Culture over content!!! :)

View my workMessage Me

Work samples

A selection of projects and tasks from my initial work experience, showing the skills I'm developing and areas I am exploring.

  • OREO SPAIN
    OREO SPAIN

    Publicis Spain · Jun 2026

    OREO SPAIN

    Managed social media for Oreo Spain: content planning, giveaways, copywriting, publishing, community management, and monthly performance reporting. Managed social media activation for Oreo's first square Oreo campaign and its QR-based giveaway linked to the OOH campaign. Contributed to Oreo x Minec

    Social Media MarketingCommunity ManagementCommunicationStrategic CommunicationSentiment AnalysisBrand MarketingDigital MarketingCompetitive BenchmarkingCompetitive Analysis
  • BURGER KING PORTUGAL AND SPAIN
    BURGER KING PORTUGAL AND SPAIN

    Publicis Spain · Jun 2026

    BURGER KING PORTUGAL AND SPAIN
    Social Media MarketingCommunity ManagementCommunicationBrand MarketingContent MarketingConsumer ResearchSentiment AnalysisCompetitive AnalysisCompetitive Benchmarking

About me

I have some work experience and I'm actively shaping what comes next in my professional path. Culture over content!!! :)

I am Cristina Álvarez. Marketing professional with experience in brand strategy, digital marketing, and content creation. Managed social media and campaigns for brands including Burger King and Oreo at Publicis Spain, while also building my own brand from scratch. Experienced in content strategy, community building, and event production.

Experience

Social Media & Content Strategy

Domo de Cristal, FITUR Coverage — Madrid, Spain · January 2026 - February 2026

Founder & Brand Manager

Heartmade — Madrid, Spain · November 2024 - December 2025

Social Media Intern

Publicis Spain, Leo Burnett — Madrid, Spain · February 2025 - June 2025

Education

Universidad Nebrija — Madrid, Spain

Bachelor's Degree in Advertising and Public Relations · Class of 2026

Skills

Early professional experienceLearning and developmentProject explorationB2C MarketingBrand MarketingBrand PositioningBrand StrategyBrand Voice & Tone StrategyCampaign ManagementCanvaCommunicationCommunity ManagementCritical ThinkingCustomer Journey MappingDesign ThinkingStrategic CommunicationSentiment Analysis
Back to work

Publicis Spain · Jun 2026

OREO SPAIN

Managed social media for Oreo Spain: content planning, giveaways, copywriting, publishing, community management, and monthly performance reporting. Managed social media activation for Oreo's first square Oreo campaign and its QR-based giveaway linked to the OOH campaign. Contributed to Oreo x Minec

Social Media MarketingCommunity ManagementCommunicationStrategic CommunicationSentiment AnalysisBrand MarketingDigital MarketingCompetitive BenchmarkingCompetitive Analysis

Overview

Managed social media for Oreo Spain: content planning, giveaways, copywriting, publishing, community management, and monthly performance reporting. Managed social media activation for Oreo's first square Oreo campaign and its QR-based giveaway linked to the OOH campaign. Contributed to Oreo x Minecraft, Oreo & Milka x La Liga with Nico Williams and Oreo x Matchaflix.

OREO SPAIN
View all work
Back to work

Publicis Spain · Jun 2026

BURGER KING PORTUGAL AND SPAIN

Social Media MarketingCommunity ManagementCommunicationBrand MarketingContent MarketingConsumer ResearchSentiment AnalysisCompetitive AnalysisCompetitive Benchmarking

Overview

BURGER KING PORTUGAL AND SPAIN

What I've accomplished

Managing social media content, writing copy, planning content calendars, and monitoring engagement. I also supported campaign launches, influencer collaborations, giveaways, content shoots, and performance reporting, working on campaigns such as Naruto, DreamWorks, and Long Nacho.

View all work
Back to work

Dec 2025

HEARTMADE

Founder and Community Manager of Heartmade, a lifestyle and wellness brand focused on handmade candles and meaningful experiences. I manage branding, social media strategy, content creation, and community engagement. I also plan and organize creative workshops, events, and brand collaborations to bu

E-commerceEvent MarketingCommunicationCommunity ManagementBrand StrategyBrand PositioningBrand Voice & Tone StrategyB2C MarketingContent MarketingDigital Marketing

Overview

Founder and Community Manager of Heartmade, a lifestyle and wellness brand focused on handmade candles and meaningful experiences. I manage branding, social media strategy, content creation, and community engagement. I also plan and organize creative workshops, events, and brand collaborations to build a strong community and connect with customers.

HEARTMADE
View all work
Back to work

Domo de Cristal · Feb 2026

FITUR COVERAGE

Brand MarketingContent MarketingBrand StrategyBrand Voice & Tone StrategySocial Media Marketing

Overview

FITUR COVERAGE

Outcome

View all work