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Crystal Reyes portrait

I’m Crystal Reyes, a creative strategist turning ideas into experiences people remember.

I blend brand strategy, social storytelling, content and audience insight to create work that connects, earns attention and turns ideas into memorable experiences.

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Work samples

A selection of campaigns, creative strategy and content that shows how I turn ideas into stories, experiences and measurable results. * This section is currently a WIP; photos are coming soon.

  • Social Strategy for Magic Mountain’s 2027 Coaster
    Social Strategy for Magic Mountain’s 2027 Coaster

    Magic Mountain · Aug 2026

    Social Strategy for Magic Mountain’s 2027 Coaster

    I lead the social media strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased content plan from early construction through opening. The strategy focuses on sustained anticipation, behind-the-scenes access, technical storytelling, milestone reveals and platform-first content

    Creative StrategyIntegrated Campaign StrategyLaunch StrategyCreative DirectionContent StrategyProduction ManagementBrand Storytelling
  • Transforming Six Flags Magic Mountain’s Social Presence
    Transforming Six Flags Magic Mountain’s Social Presence

    Magic Mountain · Sep 2026

    Transforming Six Flags Magic Mountain’s Social Presence

    I took ownership of Magic Mountain’s social presence with a focus on building a stronger, more recognizable digital identity. I evolved the channels beyond promotional posting into an always-on content ecosystem built around original storytelling, timely park moments, short-form video, community and

    Social Media StrategyCreative DirectionContent StrategyAudience GrowthSocial Analytics

About me

I blend brand strategy, social storytelling, content and audience insight to create work that connects, earns attention and turns ideas into memorable experiences.

I’m a mom, mentor and lifelong learner who genuinely loves seeing people grow into what they’re capable of. I’m passionate about advocating for social media as a real, evolving profession...one that takes far more strategy, creativity and skill than most people ever see. I’m also a strong supporter of ethical AI. It has challenges, but I believe we should shape it thoughtfully so it handles more of the monotony and gives us more time for creativity, connection and what makes us human.

Externships

TikTok: Social Media Content & Brand Strategy Externship

TikTok

Experience

Solutions Manager, Social Media & Digital Content

Six Flags · Sep 2022 - Sep 2026

Creative Strategist & Digital Media Producer

Freelance · Jan 2012 - Dec 2022

Education

NYU | Tisch School of the Arts

Business of Entertainment Certificate · Class of 2026

Four Domains of Leadership

UCLA Extension · Class of 2026

Toastmasters International

Public Speaking Skills Professional Certificate · Class of 2025

SAE Expression College

B.A Motion Graphic Design, emphasis in Post-Production · Class of 2018

San Jose City College

A.A Digital Communication and Media/Multimedia · Class of 2014

Skills

Creative StrategyCreative DirectionIntegrated Campaign DevelopmentCampaign Analytics & OptimizationContent ProductionCreative Project ManagementInfluencer & Creator Partnerships
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Magic Mountain · Aug 2026

Social Strategy for Magic Mountain’s 2027 Coaster

I lead the social media strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased content plan from early construction through opening. The strategy focuses on sustained anticipation, behind-the-scenes access, technical storytelling, milestone reveals and platform-first content

Creative StrategyIntegrated Campaign StrategyLaunch StrategyCreative DirectionContent StrategyProduction ManagementBrand Storytelling

Overview

I lead the social media strategy for Six Flags Magic Mountain’s 2027 Vekoma coaster, building a phased content plan from early construction through opening. The strategy focuses on sustained anticipation, behind-the-scenes access, technical storytelling, milestone reveals and platform-first content designed to keep audiences engaged throughout the full launch cycle.

Social Strategy for Magic Mountain’s 2027 Coaster

What I've accomplished

Coming soon

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Magic Mountain · Sep 2026

Transforming Six Flags Magic Mountain’s Social Presence

I took ownership of Magic Mountain’s social presence with a focus on building a stronger, more recognizable digital identity. I evolved the channels beyond promotional posting into an always-on content ecosystem built around original storytelling, timely park moments, short-form video, community and

Social Media StrategyCreative DirectionContent StrategyAudience GrowthSocial Analytics

Overview

I took ownership of Magic Mountain’s social presence with a focus on building a stronger, more recognizable digital identity. I evolved the channels beyond promotional posting into an always-on content ecosystem built around original storytelling, timely park moments, short-form video, community and the people behind the park.

Transforming Six Flags Magic Mountain’s Social Presence

What I've accomplished

I lead strategy, creative direction, content capture, editing, publishing, community management and performance analysis. I establish repeatable content pillars, increase original production, prioritize platform-native video and used audience insights to continually refine what we created, when we published and how the brand showed up socially.

Outcome

From Aug. 2025–Aug. 2026, organic content delivered 26.8M impressions, 938K engagements, 12.1M video views and 6.9K link clicks, while adding 40,025 net followers. Performance increased 225% in impressions, 228% in engagements, 196% in video views and 125% in link clicks versus the comparison period.

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Insomniac x Magic Mountain · Aug 2026

Can’t Say Nah | World’s First Roller Coaster DJ Set

Insomniac Records brought Odd Mob, Walker & Royce and Benni Ola to Six Flags Magic Mountain to perform “Can’t Say Nah” on Twisted Colossus. A custom-engineered DJ rig was built into the coaster, while 12 cameras, including 360° cameras, captured the performance and fan experience at 70 MPH. The shoo

Creative StrategyProject ManagementExperiential MarketingBrand ActivationProduction LogisticsCross-Functional LeadershipEarned Media

Overview

Insomniac Records brought Odd Mob, Walker & Royce and Benni Ola to Six Flags Magic Mountain to perform “Can’t Say Nah” on Twisted Colossus. A custom-engineered DJ rig was built into the coaster, while 12 cameras, including 360° cameras, captured the performance and fan experience at 70 MPH. The shoot was done in 2 takes, less than 5 minutes.

Can’t Say Nah | World’s First Roller Coaster DJ Set

What I've accomplished

As Creative Strategist, I partnered with our Experiential Marketing Manager to help turn an unprecedented idea into an executable production. I owned park-side logistics, coordinating teams across operations, production, talent, access, timing, fan participation and safety needs. Months of planning and collaboration went into making one wild idea actually work.

Outcome

The activation became the official “Can’t Say Nah” music video and a highly shareable earned-media moment. The first-of-its-kind stunt generated a viral YouTube video, multiple social posts and editorial coverage, extending the story far beyond the shoot itself and putting Twisted Colossus at the center of music and entertainment culture. One YouTube video: a quarter of a million organic views.

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Knott's Berry Farm · Apr 2026

Knott's Boysenberry Festival: One-Day Content Engine

For Knott’s Boysenberry Festival 2026, I designed and captured the campaign’s social content during a single production day at the event. That shoot became a full content engine—fueling 65 organic posts and weeks of storytelling around food, entertainment and the festival experience.

Social Media StrategyContent ProductionCreative DirectionShort-Form VideoCampaign StrategySocial Analytics

Overview

For Knott’s Boysenberry Festival 2026, I designed and captured the campaign’s social content during a single production day at the event. That shoot became a full content engine—fueling 65 organic posts and weeks of storytelling around food, entertainment and the festival experience.

Knott's Boysenberry Festival: One-Day Content Engine

What I've accomplished

I developed the content strategy, planned the one-day capture, directed coverage around the festival’s strongest visual moments and transformed the resulting assets into a high-volume social campaign. The approach prioritized efficient production, video-first storytelling and enough creative variety to sustain the entire event.

Outcome

One day of capture powered 65 organic posts, 2.95M impressions, 1.8M video views and 1.8K link clicks. Video views increased 206% YoY—from 591K to 1.8M—demonstrating how a focused production strategy could dramatically expand content performance and extend one shoot across an entire campaign.

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Freelance or Volunteer · Sep 2026

Mentorship, Community & Industry Leadership

Recent speaking and mentorship includes Oklahoma State, Cogswell Polytechnic and Decentraland VR Meetups. Since January 2026, I’ve presented Streamlining Social Media Content Planning three times, alongside sessions on personal branding, career growth, digital strategy, Web3 and ethical AI.

Overview

Recent speaking and mentorship includes Oklahoma State, Cogswell Polytechnic and Decentraland VR Meetups. Since January 2026, I’ve presented Streamlining Social Media Content Planning three times, alongside sessions on personal branding, career growth, digital strategy, Web3 and ethical AI.

Mentorship, Community & Industry Leadership

What I've accomplished

I’ve served as an adjunct assistant professor, guest lecturer, keynote speaker and internship program manager. I’ve mentored college students through Oakland Recording, taught Premiere Pro for capstone work, led brand-building sessions for aspiring music professionals and hosted career-focused Discord discussions and Q&As.

Outcome

What started as individual talks has grown into an ongoing mentorship network. I continue annual check-ins with people I’ve met through Discord and past programs, sharing jobs, resources and advice while helping students and emerging creatives navigate social media, music, branding and creative careers with greater confidence.

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California’s Great America · Dec 2024

Community Impact & Strategic Partnerships

As Digital Communications Manager, I led A Kid Again, Courageous Kids Day, Making Strides Against Breast Cancer, JDRF/Breakthrough T1D and CoasterCon 46, managing each activation from early planning and partner coordination through on-site execution and post-event storytelling.

Project ManagementEvent StrategyNonprofitCommunity RelationsPartnership ManagementPublic RelationsDigital CommunicationsEvent Operations

Overview

As Digital Communications Manager, I led A Kid Again, Courageous Kids Day, Making Strides Against Breast Cancer, JDRF/Breakthrough T1D and CoasterCon 46, managing each activation from early planning and partner coordination through on-site execution and post-event storytelling.

Community Impact & Strategic Partnerships

What I've accomplished

I owned event strategy, partner communication, logistics, guest experience, media coordination, content capture and social coverage. Each activation required balancing operational needs with mission-driven storytelling while creating experiences that strengthened community relationships and elevated the park’s visibility.

Outcome

5 major activations in one year. 13.5K+ published community event footprint, including 12K expected for Making Strides, 500+ A Kid Again participants and 500+ CoasterCon attendees. CoasterCon drew guests from 35 states + 3 countries, with exposure through KTVU FOX 2, iHeartMedia, IAAPA and civic recognition.

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California's Great America · Aug 2023

Bayley the Sheepadoodle Celebrates Snoopy's Birthday

In 2023, Bayley the Sheepadoodle became an internet sensation for her uncanny resemblance to Snoopy. Her rapid rise had already attracted national attention, including coverage from People, which reported that her following had skyrocketed after side-by-side images of Bayley and Snoopy went viral. I

Public RelationsDigital CommunicationsExperiential MarketingEarned Media

Overview

In 2023, Bayley the Sheepadoodle became an internet sensation for her uncanny resemblance to Snoopy. Her rapid rise had already attracted national attention, including coverage from People, which reported that her following had skyrocketed after side-by-side images of Bayley and Snoopy went viral. I saw an opportunity to take a conversation already happening organically.

Bayley the Sheepadoodle Celebrates Snoopy's Birthday

What I've accomplished

The activation transformed a trending social conversation into an earned-media moment for the park and the PEANUTS brand. Coverage and imagery spread across entertainment outlets, news organizations and social media, with local television coverage specifically highlighting Bayley celebrating Snoopy’s birthday at California’s Great America. More importantly, the story proved remarkably evergreen.

Outcome

3+ Years of Earned-Media Longevity: What began as a one-day birthday activation in August 2023 continues to appear in editorial coverage and social storytelling years later.

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California's Great America · Oct 2022

Building CGA’s Social Identity Through Tricks and Treats

I joined CGA days before Tricks and Treats launched, replacing the park’s long-running and deeply loved Halloween Haunt. Facing strong community attachment to the former event, I completed an intensive audit and quickly rebuilt the social strategy around creators, original content, family storytelli

Social Media StrategyBrand StrategyInfluencer MarketingAudience DevelopmentContent StrategyCreative DirectionDigital CommunicationsCommunity Building

Overview

I joined CGA days before Tricks and Treats launched, replacing the park’s long-running and deeply loved Halloween Haunt. Facing strong community attachment to the former event, I completed an intensive audit and quickly rebuilt the social strategy around creators, original content, family storytelling and a clearer brand identity.

Building CGA’s Social Identity Through Tricks and Treats

What I've accomplished

I introduced a creator program, batch content shoots, daily Stories, UGC, vertical-first creative and a more consistent publishing strategy. The goal was bigger than promoting one event: rebuild audience trust, give CGA a recognizable social voice and create a repeatable content system that could sustain growth.

Outcome

Tricks and Treats became CGA’s strongest social moment to date and the catalyst for sustained growth. Despite launching amid the loss of a beloved legacy event, organic social delivered 9.5M impressions (+30.8%), 302K engagements (+37.6%) and 31.2K link clicks (+127.7%) in 6 weeks. The event became the catalyst for CGA’s new social identity and the momentum that continued throughout my tenure.

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