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Marketing senior sharpening real-world skills

Senior at RIT focused on marketing, building hands-on experience to make my resume competitive.

Work samples

I am a recent graduate from the Rochester Institute of Technology (RIT), enhancing my skills through practical experiences, including the Beats by Dre Creative Advertising externship.

  • Security Analyst — Brick Wall Cyber
    Security Analyst — Brick Wall Cyber

    Conducted a vulnerability assessment of network infrastructure and externally accessible systems, evaluating threats to confidentiality, integrity, and availability (CIA). Analyzed and documented 16 vulnerabilities, including 10 critical, 3 high, and 3 medium-severity findings, using CVSS scoring, l

  • Design Thinking & Solution Development — iSMASH
    Design Thinking & Solution Development — iSMASH
    Design Thinking & Solution Development — iSMASH

    Worked with a cross-functional project team to analyze a real-world sustainability problem involving glass-waste reduction. Conducted user research, participated in solution ideation, prototype development, and applied a 7-stage design-thinking framework. Proposed scalable implementation strategies

About me

Senior at RIT focused on marketing, building hands-on experience to make my resume competitive.

I am a senior at Rochester Institute of Technology pursuing a bachelors degree with a focus on marketing. I have some practical experience and Im working to strengthen my resume and competitiveness for jobs and internships. Recently I completed a Hydroficient IoT Cyber Defense externship that covered real-world IoT attack and defense techniques.

Externships

Beats by Dre Creative Advertising Strategy Externship

In progress

Experience

Visual/Sound Media Producer

Whole Black Sole · 2025 - Present

Social Media Marketing Consultant

Northfield Music · 2024 - 2025

Digital Marketing Intern

HIT Central Studios · 2024 - 2025

Camera Operator Intern

OWE Outreach Center · 2024 – 2024

Audio Recording Engineer

WITR Radio · 2022 – 2023

Education

Rochester Institute of Technology (RIT)

Bachelor of Science, Individualized Program Concentration: Media Management · Class of 2026

Skills

Marketing (career focus)IoT security basicsAttack and defense techniquesTLS and mTLS conceptsResume and career readiness

Security Analyst — Brick Wall Cyber

Conducted a vulnerability assessment of network infrastructure and externally accessible systems, evaluating threats to confidentiality, integrity, and availability (CIA). Analyzed and documented 16 vulnerabilities, including 10 critical, 3 high, and 3 medium-severity findings, using CVSS scoring, l

View all work

Design Thinking & Solution Development — iSMASH

Worked with a cross-functional project team to analyze a real-world sustainability problem involving glass-waste reduction. Conducted user research, participated in solution ideation, prototype development, and applied a 7-stage design-thinking framework. Proposed scalable implementation strategies

Overview

Design Thinking & Solution Development — iSMASH
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Digital Marketing & Web Development — Uber Influencer Program

Developed a proposed service concept called the Uber Influencer Program (UIP), analyzed user and business needs, created an implementation roadmap, developed KPI and performance-measurement framework, and developed a WordPress web page to demonstrate the proposed service.

WordPress

Overview

Digital Marketing & Web Development — Uber Influencer Program
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Data Analysis & Behavioral Research — CampusFuel Co.

Collected 54 participant interactions and behavioral data points, applied statistical significance testing and regression analysis to evaluate intervention effectiveness and predictive relationships between attitudes and behavioral intentions.

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Product Designer & Web Storefront Developer — Shopify

Designed and developed Rockstar Pierre, a Shopify e-commerce storefront with 4 product categories, customized the Dawn theme, integrated third-party Shopify applications (Tapstitch, Selection Star, Selection Store), and conducted SEO and website-performance analysis using SEOptimer, Google Trends, a

ShopifyTapstitchSelection StarSelection StoreSEOptimerGoogle TrendsRankingCoach
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✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The project examined how video advertising functions on TikTok, Instagram, and YouTube and mapped the competitive landscape for premium audio. Work analyzed platform algorithms, attention-economics principles, and competitor positioning, producing a comparative view of ad visibility and creative constraints.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I researched platform mechanics and audience attention for short- and long-form video, then compared competitors to surface constraints and opportunities that shape creative ad strategies.

Project breakdown

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