TikTok logoCurrently an Extern @TikTok

I am Hala Khaled, an early-career professional

Beginning my career, learning core skills and seeking opportunities to apply them in real projects.

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Work samples

A collection of early projects, learning exercises, and experiments that show what I can do and what I am practicing now.

  • Systems & Strategic Design Thinking Design Management Capstone
    Systems & Strategic Design Thinking Design Management Capstone

    Strategist | Team of 4 | American University of Sharjah • Led the strategic research and analysis workstream for MINGO, a designed public-space intervention system; conducting primary interviews with 3 medical professionals and 5 participants, synthesizing findings into insights, empathy maps, and user personas. • Developed the go-to-market and implementation strategy across a 3-phase rollout plan, including competitive landscape analysis, SWOT, stakeholder feedback integration, and a structured testing protocol for 10+ product features. • Presented the full system concept and brand strategy to an academic and professional panel, incorporating live feedback to refine value proposition and communication clarity.

  • Marketing Google Gemini
    Marketing Google Gemini

    Led campaign planning and execution for a Google Gemini media brief, developing strategy across paid social, SEM, and online video and presented the full execution plan directly to Google's leadership team. • Coordinated campaign timelines, creative assets, and messaging consistency in line with brand guidelines, simulating agency client workflows. • Awarded Runner-Up in Google's Futures Program.

About me

Beginning my career, learning core skills and seeking opportunities to apply them in real projects.

I am Hala Khaled. I am at the start of my career and building foundational skills while exploring where I want to focus professionally.

Externships

TikTok: Social Media Content & Brand Strategy Externship

TikTok

Experience

Digital Media Intern

MBC Arabia · JUL 2025

Brand & Marketing Intern

Cloudss.ae · APR 2025

Education

American University of Sharjah

BSc Design Management · Class of 2026

Skills

Early-career, learning-focusedOpen to learning new toolsExploring career directions
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Systems & Strategic Design Thinking Design Management Capstone

Strategist | Team of 4 | American University of Sharjah • Led the strategic research and analysis workstream for MINGO, a designed public-space intervention system; conducting primary interviews with 3 medical professionals and 5 participants, synthesizing findings into insights, empathy maps, and user personas. • Developed the go-to-market and implementation strategy across a 3-phase rollout plan, including competitive landscape analysis, SWOT, stakeholder feedback integration, and a structured testing protocol for 10+ product features. • Presented the full system concept and brand strategy to an academic and professional panel, incorporating live feedback to refine value proposition and communication clarity.

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Marketing Google Gemini

Led campaign planning and execution for a Google Gemini media brief, developing strategy across paid social, SEM, and online video and presented the full execution plan directly to Google's leadership team. • Coordinated campaign timelines, creative assets, and messaging consistency in line with brand guidelines, simulating agency client workflows. • Awarded Runner-Up in Google's Futures Program.

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TikTok ↗

✅ Verified by Extern · ⏱️ In progress

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

This externship explored social media content and brand strategy tailored to TikTok. The work analyzed platform-specific content characteristics and evaluated a creator-focused brand's social presence. Outputs included a content evaluation and recommendations grounded in the platform's formats and audience behavior.

TikTok: Social Media Content & Brand Strategy Externship

What I've accomplished

I reviewed and evaluated the brand's TikTok presence, documenting what content performed, where gaps appeared, and which formats aligned with the platform.

Project breakdown

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