HPMarketing
Henry Pham portrait

Aspiring Marketing Professional

I’m Henry Pham, eager to elevate my marketing skills and career opportunities through hands-on experience and impactful projects.

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Work samples

From building online stores to crafting compelling social media strategies, my projects showcase my skills in digital marketing and analytics.

  • Beats by Dre Consumer Behavior & Market Analysis Externship
    Beats By Dre logo

    Beats By Dre · Aug 2026 · ✅ Verified by Extern

    Beats by Dre Consumer Behavior & Market Analysis Externship

    Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

    Data AnalysisMarket ResearchPresentation Skills
  • Online Store | Shopify

    Shopify · Jun 2024

    Online Store | Shopify

    Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with stunning visuals. Orchestrated and launched a cross-platform social media campaign, producing high quality short-form video content for TikTok and Instagram Reels.

    ShopifyAutoDSTikTokInstagram ReelsShopify (email marketing)Brand MarketingDigital MarketingEmail Marketing

About me

I’m Henry Pham, eager to elevate my marketing skills and career opportunities through hands-on experience and impactful projects.

I'm Henry Pham, a marketing enthusiast with a Bachelor’s degree from the University of Texas at Arlington. Currently, I’m on a journey to strengthen my professional skills and enhance my resume.

Externships

Beats by Dre Consumer Behavior & Market Analysis Externship

Completed · Aug 2026

Experience

Customer Service

Kickin Crab · Present

Education

University of Texas at Arlington

B.S. Marketing | Minor in Management · Class of 2026

Skills

CanvaShopifyAutoDSCapCutTikTokTableauAdobe Creative CloudMicrosoft ExcelMicrosoft WordMicrosoft PowerPoint
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Beats By Dre · Aug 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Discover how top brands like Beats by Dre turn consumer insights into products people can’t resist. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data. In this externship, you’ll gain hands-on experience shaping marketing strategy for a leading global brand—perfect for anyone curious about marketing, psychology, or product innovation.

Data AnalysisMarket ResearchPresentation Skills

Overview

During my externship with Beats by Dre, I explored consumer behavior and market analysis, focusing on how insights can inform product development. I engaged in hands-on projects that enhanced my understanding of marketing strategies, psychological factors influencing buying decisions, and the application of AI tools for data analysis.

Beats by Dre Consumer Behavior & Market Analysis Externship
Open Link

What I've accomplished

I produced an AI-generated interactive pain-point radar chart, a customer journey map using the AIDA framework, and a ManyChat automation to administer a consumer survey.

Project breakdown

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Shopify · Jun 2024

Online Store | Shopify

Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with stunning visuals. Orchestrated and launched a cross-platform social media campaign, producing high quality short-form video content for TikTok and Instagram Reels.

ShopifyAutoDSTikTokInstagram ReelsShopify (email marketing)Brand MarketingDigital MarketingEmail Marketing

Overview

Built a fully functional online store using Shopify and AutoDS to outsource products and create attractive organic ads with stunning visuals. Orchestrated and launched a cross-platform social media campaign, producing high quality short-form video content for TikTok and Instagram Reels.

Online Store | Shopify

What I've accomplished

For this marketing project, I wanted to see how much a brand can be known throughout social media, where it is a brand I could build and automate from the start to finish. I started by targeting unique demographics to find products people were genuinely interested in, then focused heavily on customer retention by creating email marketing campaigns through Klaviyo.

Outcome

Building email campaigns through Klaviyo taught me how e-commerce truly works internally. Also building a website from scratch both pushed me to learn new platforms and skills from scratch while sharpening my skills in demographic segmentation, and product automation. It taught me how real e-commerce systems connect from product outsourcing to customer retention in the long run.

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Nov 2025

Freelance Marketing Project

Developed a unique social media marketing strategy to increase local brand awareness, customer engagement for a local bakery, resulted in an increased brand presence of 10%. Curated aesthetic Instagram posts through Canva, incorporating core brand values, persuasive messages with hooking captions.

CanvaInstagram

Overview

Developed a unique social media marketing strategy to increase local brand awareness, customer engagement for a local bakery, resulted in an increased brand presence of 10%. Curated aesthetic Instagram posts through Canva, incorporating core brand values, persuasive messages with hooking captions.

Freelance Marketing Project

What I've accomplished

What I was able to accomplished during this freelance marketing project is being able to become very proficient in a technincal skill which was Canva. I built and tested a targeted social media strategy for a local bakery to grow their local online presence. Using Canva, I designed clean Instagram feed posts and wrote hooking captions that shwocased the brand's core values.

Outcome

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