The Art of Inquiry
Wrote, edited, and published a nonfiction philosophy book, managing cover design and Amazon distribution.
Beats By Dre Externship via Extern
Beats By Dre Externship via ExternUSC junior in Communication exploring early-career paths
I study Communication at USC, have some practical experience, and I am building skills and projects as I prepare to start my career.
Work samples
A collection of school and practical projects that reflect my Communication coursework and early professional experience.
The Art of Inquiry Beats by Dre Creative Advertising Strategy Externship Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
About me
I study Communication at USC, have some practical experience, and I am building skills and projects as I prepare to start my career.
I am Hussain Lali, a junior at the University of Southern California studying Communication. I have some work experience and am exploring paths as I prepare to begin my career.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Founder & Content Strategist
The Corporate Comms Lab · Oct 2026 – Present
Co-Founder
ITM (International Talent Management Venture) · Mar 2026 – Present
Sales Associate
Burlington · Oct 2024 – Apr 2025
Education
University of Southern California, Annenberg School for Communication and Journalism
B.A. Communication
Irvine Valley College
Associate of Arts for Transfer (AA-T), Liberal Studies · Class of 2026
Skills
Communication theoryPublic speakingWritten communicationProject collaborationResearch and analysis
The Art of Inquiry
Wrote, edited, and published a nonfiction philosophy book, managing cover design and Amazon distribution.
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The work analyzed how video ad formats perform across TikTok, Instagram, and YouTube, comparing platform algorithms, attention-economics principles, and the premium audio competitive landscape. It mapped differences in ad visibility drivers and summarized how attention patterns varied between short-form and long-form video.
What I've accomplished
I collected and scored 30 video edits, analyzed hook types, talent strategies, platform distribution, and CTA patterns, and produced an executive summary reporting sample metrics, scoring results, and strategic observations for Beats.
Project breakdown
I collected and scored 30 edits across Beats and competitors, analyzed hook types, talent strategies, platform distribution and CTA patterns, and produced an executive summary that reported sample metrics, scoring results, and strategic observations for Beats.
Google Docs
AccessI ran a survey (10 complete responses), coded 98 social-listening captures, triangulated quantitative and qualitative findings, and produced a Consumer Feedback Report recommending tests that add a visible product demonstration to the Kendall Jenner concept.
Google Docs
Access