Product marketing and brand partnerships, built on strategy that shows up in real numbers - from a 401% jump in campaign views to a signed cross-brand partnership.
🟢 Open to workThings I've Worked On - Strategy, campaigns, partnerships, social, culture, and a few ideas I couldn't leave in my head. Here's a look at the work I've done and the thinking behind it.
Jul 2026
Co-led digital marketing and community strategy for Safaricom Hook's social platforms, executing youth-focused campaigns tied to major cultural moments including the FIFA World Cup. Supported campaign strategies, content calendars, and creative briefs, working closely with designers to deliver conte
Safaricom PLC · Feb 2026
Safaricom Hook and Canva shared a youth audience but no unified strategy. I mapped each brand's pillars to find genuine overlap. The strategy contributed to a formal partnership in motion and an invitation to meet Canva's Africa team during their Kenya visit.
Co-founded Geek-ssters with two friends to close a gap we saw firsthand: women in tech in Kenya lacking a dedicated space for skills-building and peer support. I designed and led a Soft Skills Program that grew the community past 100 members with a 50% completion rate, and formally registered it as
Hauz Entertainment
Worked on Safaricom Hook from two sides of the same relationship — first internally at Safaricom as an intern, then from the agency side at Hauz Entertainment, where Safaricom Hook and its parent brand Safaricom are clients. That continuity gave me a working understanding of the account from both th
Co-founded Be Audacious Africa with a mission to make tech knowledge more accessible to young Africans. I helped develop and launch a webinar series covering AI, machine learning, and adjacent tech topics, structured to turn one-off learning sessions into an ongoing community of engaged, digitally c
Jul 2026
An ongoing LinkedIn platform where I write on marketing, culture, and the moves brands make in African tech and youth spaces - part commentary, part thinking out loud. It's where I test and sharpen my own perspective on partnership and brand strategy in real time, outside of any single job.
Product marketing and brand partnerships, built on strategy that shows up in real numbers - from a 401% jump in campaign views to a signed cross-brand partnership.
Part techie, part marketer, part professional overthinker. I turn curiosity, culture and random ideas into things people actually care about. ✨
Experience
Product Marketing Lead
Hauz Entertainment · May 2026 - Jul 2026
Product Management Trainee
Africa Agility · Jan 2025 - Apr 2026
Product Marketing Intern
Safaricom PLC · Jun 2025 - Feb 2026
Co-founder & Program Manager
Geek-ssters · Apr 2023
Education
Multimedia University of Kenya
BSc. Software Engineering · Class of 2025
Moringa School
Data Science & Machine Learning Certification · Class of 2023
Africa Agility
Product Management · Class of 2025
Skills
Jul 2026
Co-led digital marketing and community strategy for Safaricom Hook's social platforms, executing youth-focused campaigns tied to major cultural moments including the FIFA World Cup. Supported campaign strategies, content calendars, and creative briefs, working closely with designers to deliver conte
Co-led digital marketing and community strategy for Safaricom Hook's social platforms, executing youth-focused campaigns tied to major cultural moments including the FIFA World Cup. Supported campaign strategies, content calendars, and creative briefs, working closely with designers to deliver content built for engagement rather than just visibility.
Drove a significant jump in organic reach and engagement across Safaricom Hook's core social platforms during a high-attention cultural moment, translating campaign strategy and content planning into measurable audience growth rather than one-off viral spikes.
2.8M Instagram views (+401%), 2.6M Facebook views (+462%), 67K content interactions (+594%), and 1,100 new Instagram followers (+77.7%) — all tracked and attributable to the campaign period
Safaricom PLC · Feb 2026
Safaricom Hook and Canva shared a youth audience but no unified strategy. I mapped each brand's pillars to find genuine overlap. The strategy contributed to a formal partnership in motion and an invitation to meet Canva's Africa team during their Kenya visit.
Safaricom Hook and Canva shared a youth audience but no unified strategy. I mapped each brand's pillars to find genuine overlap. The strategy contributed to a formal partnership in motion and an invitation to meet Canva's Africa team during their Kenya visit.
Owned the partnership process end-to-end rather than handing it off after the strategy phase — coordinating cross-functional teams across product, legal, and communications to move the collaboration from concept to a formal signed agreement, a concrete deliverable rather than an unexecuted idea.
Co-founded Geek-ssters with two friends to close a gap we saw firsthand: women in tech in Kenya lacking a dedicated space for skills-building and peer support. I designed and led a Soft Skills Program that grew the community past 100 members with a 50% completion rate, and formally registered it as
Co-founded Geek-ssters with two friends to close a gap we saw firsthand: women in tech in Kenya lacking a dedicated space for skills-building and peer support. I designed and led a Soft Skills Program that grew the community past 100 members with a 50% completion rate, and formally registered it as a Community-Based Organization.
Co-founded and personally drove strategy for a community built to close a real gap, designing a structured program from the ground up rather than adapting an existing model.
Grew the community to 100+ women with a 50% program completion rate, and formally registered Geek-ssters as a Community-Based Organization.
Hauz Entertainment
Worked on Safaricom Hook from two sides of the same relationship — first internally at Safaricom as an intern, then from the agency side at Hauz Entertainment, where Safaricom Hook and its parent brand Safaricom are clients. That continuity gave me a working understanding of the account from both th
Worked on Safaricom Hook from two sides of the same relationship — first internally at Safaricom as an intern, then from the agency side at Hauz Entertainment, where Safaricom Hook and its parent brand Safaricom are clients. That continuity gave me a working understanding of the account from both the brand and agency perspective.
Operated across two organizations coordinating marketing, product, technology, legal, and external partner teams — translating business needs into customer-facing strategy while managing multiple concurrent client and partnership initiatives.
Co-founded Be Audacious Africa with a mission to make tech knowledge more accessible to young Africans. I helped develop and launch a webinar series covering AI, machine learning, and adjacent tech topics, structured to turn one-off learning sessions into an ongoing community of engaged, digitally c
Co-founded Be Audacious Africa with a mission to make tech knowledge more accessible to young Africans. I helped develop and launch a webinar series covering AI, machine learning, and adjacent tech topics, structured to turn one-off learning sessions into an ongoing community of engaged, digitally curious young people — reaching 300+ participants.
Co-founded a second, distinct initiative, developing and launching a structured webinar series aimed at making tech knowledge more accessible to young Africans.
Reached 300+ young Africans through the webinar series, building an ongoing structured-learning community around tech topics.
Jul 2026
An ongoing LinkedIn platform where I write on marketing, culture, and the moves brands make in African tech and youth spaces - part commentary, part thinking out loud. It's where I test and sharpen my own perspective on partnership and brand strategy in real time, outside of any single job.
An ongoing LinkedIn platform where I write on marketing, culture, and the moves brands make in African tech and youth spaces - part commentary, part thinking out loud. It's where I test and sharpen my own perspective on partnership and brand strategy in real time, outside of any single job.
Built and maintained an independent commentary platform, publishing original perspective rather than resharing others' takes — establishing a public point of view outside of any single employer.