TikTok · Sep 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
🟢 Open to work
Creator and social media strategist, early career with concnetration in consevation and wildlife
I have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Work samples
Portfolio of short-form content, strategy deliverables, and campaign planning from a TikTok externship and other early-career projects.
TikTok: Social Media Content & Brand Strategy Externship Consumer Behavior & Insights Externship with Health-Ade 
Health-Ade · ✅ Verified by Extern · ⏱️ In progress
Consumer Behavior & Insights Externship with Health-Ade
The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.
Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis
About me
I have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Though I have limited experience, my passion motivates me to start now. I am an early-career creator and strategist who completed a TikTok externship in social media content and brand strategy. I focus on short-form storytelling, audience trends, and content planning as I gain practical experience and develop my portfolio of campaign work.
Externships
Consumer Behavior & Insights Externship with Health-Ade
In progress
Education
Tarleton State University
Bachelor’s in Wildlife, Sustainability, and Ecosystem Sciences · Class of 2023
Skills
Short-form content planningBrand strategy for socialTrend analysisContent calendar creationAudience research
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
This externship explored social media content and brand strategy for TikTok-format channels. The work evaluated existing brand-aligned content, applied platform conventions for short-form videos, and produced recommendations for posting and creative direction based on those analyses.
Canva
AccessWhat I've accomplished
I produced a Brand Strategy Document for Pro Crew Gear that included a one-line promise, three brand pillars, target personas, content frameworks, and mood board slides for TikTok videos.
Project breakdown
✅ Verified by Extern · ⏱️ In progress
Consumer Behavior & Insights Externship with Health-Ade
The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.
Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis
Overview
The project analyzed shopper choice across adjacent refrigerated beverage brands by designing and fielding a consumer survey, benchmarking competing brands, and assembling a consulting-style case. The work synthesized survey results and competitor comparisons into a concise executive-ready brief.
What I've accomplished
I ran a short consumer-research engagement: I designed the survey, collected responses, compared category competitors, and packaged findings into a concise case brief.
