TikTok · Sep 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Top performerDigital MarketingBrand StrategyContent CreationStorytelling
🟢 Open to work
Creator and social media strategist, early career with concnetration in consevation and wildlife
I have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Work samples
Portfolio of short-form content, strategy deliverables, and campaign planning from a TikTok externship and other early-career projects.
TikTok: Social Media Content & Brand Strategy Externship Breaking Games E-Commerce Data Analysis & Strategy Externship 
Breaking Games · ✅ Verified by Extern · ⏱️ In progress
Breaking Games E-Commerce Data Analysis & Strategy Externship
A Breaking Games externship focused on analyzing e-commerce marketing and user-behavior data to identify where shoppers drop off and what drives purchases.
Data AnalysisDigital MarketingSalesPresentation Skills
About me
I have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Though I have limited experience, my passion motivates me to start now. I am an early-career creator and strategist who completed a TikTok externship in social media content and brand strategy. I focus on short-form storytelling, audience trends, and content planning as I gain practical experience and develop my portfolio of campaign work.
Externships
Breaking Games E-Commerce Data Analysis & Strategy Externship
In progress
Education
Tarleton State University
Bachelor’s in Wildlife, Sustainability, and Ecosystem Sciences · Class of 2023
Skills
Short-form content planningBrand strategy for socialTrend analysisContent calendar creationAudience research
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The work evaluated brand-aligned social content and platform conventions, producing a Brand Strategy Document, three TikTok-format videos plus an adapted Instagram Reel, and a cohesive Canva pitch deck with a recorded presentation. The work was awarded Top Performer by TikTok.
Canva
AccessWhat I've accomplished
I produced a Brand Strategy Document for Pro Crew Gear with a one-line promise, three brand pillars, target personas, content frameworks, and visual mood board slides for TikTok videos.
Top performer
Project breakdown
✅ Verified by Extern · ⏱️ In progress
Breaking Games E-Commerce Data Analysis & Strategy Externship
A Breaking Games externship focused on analyzing e-commerce marketing and user-behavior data to identify where shoppers drop off and what drives purchases.
Data AnalysisDigital MarketingSalesPresentation Skills
Overview
The work analyzed real marketing and e-commerce data to trace shopper behavior through the funnel, comparing advertising metrics with on-site conversion events. Actions included cleaning and joining datasets from analytics and commerce sources, mapping drop-off points, and producing a data-backed summary of observed user flows.
What I've accomplished
I produced a stage-by-stage funnel spreadsheet that documented visitor behavior from discovery through purchase, using joined marketing and commerce data to map drop-off and conversion points.
Project breakdown
During the Task: Decode Your Buying Journey, I tracked how I found a dress on TikTok, evaluated reviews and shipping, used a saved coupon to convert, and received post-purchase coupons and updates. The submission produced a stage-by-stage funnel spreadsheet.
Google Sheets
AccessI examined the exported sheet for referrers and landing pages, filtered and calculated key metrics, and reported that Facebook Mixtape drove the biggest gains and Facebook Dwellings had high traffic but very low conversion and high bounce rates.
Google Sheets
Access