TikTok✅ Verified by Extern⏱️ In progressTikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Creator and social media strategist, early career with concnetration in consevation and wildlife
Currently an Extern @TikTokI have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Work samples
Portfolio of short-form content, strategy deliverables, and campaign planning from a TikTok externship and other early-career projects.
TikTok: Social Media Content & Brand Strategy Externship TikTok✅ Verified by Extern⏱️ In progress
About me
I have been in the wildlife field for about 6 years and been passionate about digital marketing why not combine both passions into one
Though I have limited experience, my passion motivates me to start now. I am an early-career creator and strategist who completed a TikTok externship in social media content and brand strategy. I focus on short-form storytelling, audience trends, and content planning as I gain practical experience and develop my portfolio of campaign work.
Externships
TikTok: Social Media Content & Brand Strategy Externship
TikTok
Education
Tarleton State University
Bachelor’s in Wildlife, Sustainability, and Ecosystem Sciences · Class of 2023
Skills
Short-form content planningBrand strategy for socialTrend analysisContent calendar creationAudience research
✅ Verified by Extern · ⏱️ In progress
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
This externship explored social media content and brand strategy for TikTok-format channels. The work evaluated existing brand-aligned content, applied platform conventions for short-form videos, and produced recommendations for posting and creative direction based on those analyses.
What I've accomplished
I produced a Brand Strategy Document for Pro Crew Gear that included a one-line promise, three brand pillars, target personas, content frameworks, and mood board slides for TikTok videos.
Project breakdown
I synthesized competitor and platform research into a Brand Strategy Document, defined a one-line promise, three brand pillars, target personas, and content frameworks, and produced visual mood board slides to guide TikTok videos.
Google Docs
AccessThe project required creating three TikTok-formatted videos. I planned, filmed, and edited each framework video, applied peer and AI feedback, and produced an adapted Instagram Reel. Deliverables included three video files and one Instagram asset.
