Beats By Dre logoCurrently an Extern @Beats By Dre·🟢 Open to work
Jamila Campbell-Allen portrait

Jamila Campbell

Community manager and social producer helping brands and fans build authentic connection points with their audiences.

Work samples

Portfolio of producer-led work, creator series, and strategic community programs. Includes a creator-produced TikTok series and a Beats by Dre creative advertising strategy externship, plus freelance

About me

Community manager and social producer helping brands and fans build authentic connection points with their audiences.

Creative program manager with 4+ years building trust-based, high-engagement communities across 13 global markets at LinkedIn. Known for authentic, empathetic leadership that earns fast trust with creators and cross-functional stakeholders. Turning client needs into campaigns and experiences that deliver.

Externships

Beats by Dre Creative Advertising Strategy Externship

Beats By Dre

Experience

Fan Experience Producer

Qube · April 2023 – Present

Content Creator

Freelance · September 2020 – Present

Community Program Manager

LinkedIn · June 2022 – June 2026

Account Manager

Sussex Innovation · June 2020 – July 2021

Education

University of Sussex

BSc International Business, First Class

Skills

Community ManagementData AnalysisPartnerships StrategyStakeholder ManagementRelationship BuildingEvent ManagementBudget ManagementCreative ProductionCross-Cultural CommunicationClient LiaisonSocial AnalyticsProject ManagementClaudeGeminiGoogle SuiteMS OfficeEmotional Intelligence
Back to works

TikTok Series - Trailing Keith Lee

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Back to works

"In Good Company" Podcast

Podcast ProducingBrand StrategyVideo StrategyCommunity ManagementExecutive EngagementProject Management

Overview

"In Good Company" Podcast
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Back to works

LinkedIn x Microsoft ERG Collaboration

Overview

LinkedIn x Microsoft ERG Collaboration
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✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The work examined video advertising across TikTok, Instagram, and YouTube, comparing platform algorithms, attention-economics principles, and competitor activity in the premium audio market. The analysis mapped how ad formats and algorithmic mechanics affect visibility and audience attention on each platform.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I built a repository of 29 video ads, coded hook strategies, talent use, and CTAs, and produced a taxonomy plus a summary dashboard that included platform counts, brand breakdowns, and an average effectiveness score.

Project breakdown

On the Beats by Dre externship I collected 29 video ads, coded hooks, talent and CTAs, and created a summary dashboard and taxonomy. I synthesized platform counts, brand breakdowns and an average effectiveness score from the repository.

Google Sheets
Access
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