Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Beats By Dre Externship via ExternJD
I'm Jaxon Daily, a future marketing innovator.
As an incoming OSU student, I'm passionate about sports marketing and eager to turn my knowledge into impact. Let's connect!
Work samples
Dive into my projects focused on digital marketing, brand partnerships, and customer engagement strategies.
Beats by Dre Creative Advertising Strategy Externship
About me
As an incoming OSU student, I'm passionate about sports marketing and eager to turn my knowledge into impact. Let's connect!
Motivated and detail-oriented incoming Oklahoma State University student pursuing a degree in marketing and business. Passionate about sports marketing, brand partnerships, and digital marketing. Experienced in customer service within a fast-paced environment and committed to continuous learning through industry-recognized certifications. Seeking opportunities to apply marketing knowledge while gaining hands-on experience in the sports industry.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Delivery Driver
Domino's Pizza
Education
Oklahoma State University
Bachelor's Degree in Marketing and international Business with minor in Sports Management · Class of 2030
Godley High School
Class of 2026
Skills
Digital MarketingGoogle AnalyticsGoogle AdsSearch Engine MarketingPay-Per-ClickAdvertisingSocial Media MarketingContent MarketingEmail MarketingMarketing AnalyticsData AnalysisCustomer ServiceCommunicationTime ManagementProblem SolvingTeamworkMicrosoft OfficeGoogle Workspace
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
During my externship with Beats by Dre, I developed a comprehensive creative advertising strategy focused on video ads. I explored the dynamics of major platforms like TikTok, Instagram, and YouTube, gaining insights into their algorithms and audience engagement. This project honed my understanding of the competitive landscape within the premium audio market.
What I've accomplished
I built a searchable repository of 25–30 Beats and competitor video ads, coded creative elements (hooks, talent, CTAs), and distilled survey and social listening data into an executive summary of insights.
Project breakdown
During the Beats by Dre externship I collected and organized 25–30 competitor and Beats video ads into a searchable repository, coded hook types and talent strategies, and wrote an executive summary that synthesized key patterns and consumer-facing insights.
Google Docs
AccessI planned and executed mixed-method consumer research: drafted and launched a Google Forms survey, conducted Reddit and YouTube social listening, coded qualitative responses, and compiled a Consumer Feedback Report summarizing findings and recommendations.
Google Docs
Access