TikTok logoCurrently an Extern @TikTok
Jayden Bekantoy portrait

Aspiring Professional Exploring Career Paths

I'm a college freshman diving into the world of social media and brand strategy, ready to learn and grow.

Work samples

Explore my projects and experiences as I learn about social media and brand strategy during my externship.

About me

I'm a college freshman diving into the world of social media and brand strategy, ready to learn and grow.

I'm a freshman pursuing a Bachelor's Degree, eager to explore various career paths. Currently, I'm gaining valuable experience through an externship at TikTok, focusing on social media content and brand strategy.

Externships

TikTok: Social Media Content & Brand Strategy Externship

TikTok

Education

University of Kent

Bachelors · Class of 2028

Skills

Social MediaContent StrategyBrand StrategyBrand MarketingBusiness DevelopmentBusiness StrategyCampaign ManagementClaudeCompetitive BenchmarkingContent MarketingDecision MakingDesign ThinkingDesign & Creative MediaDigital MarketingFigmaGamingHuman-Centered DesignInteraction DesignJavaScriptMarket Research

✅ Verified by Extern

TikTok: Social Media Content & Brand Strategy Externship

Digital MarketingBrand StrategyContent CreationStorytelling

Overview

The externship produced a TikTok-focused brand strategy for All Basics Uniforms (ABU). Work included an audit of ABU and competitor TikTok content, engagement scoring of videos, and a Brand Strategy Document. The deliverables also included three Canva mood board slides and three TikTok-format videos with Instagram-ready adaptations.

TikTok: Social Media Content & Brand Strategy Externship
Loom
Watch

What I've accomplished

I audited ABU and competitor TikToks, scored video engagement, wrote a Brand Strategy Document, created three Canva mood board slides linking visual direction to TikTok frameworks, and produced three TikTok-format videos plus Instagram-ready content.

Project breakdown

View all works

Brand and Content Strategy

View all works