Instagram · Jul 2026
Logged Out Surfaces
• Helped activate and onboard new users by A/B testing 20+ key features on logged out surfaces, focusing on SEO and organic sharing that drove teens to content-rich pages; launched several features with
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With over 12 years of experience, I create products that blend growth, consumer behavior, and emerging tech—from co-inventing Instagram's logged-out experience to developing innovative solutions.
Works samples
For the past couple of years, I've been running Zero to One LLC — a fractional product practice where I embed with founders and CEOs to help them build faster. The pitch is simple: I'm recently a firs
Logged Out Surfaces BeReal Product Management Externship 
BeReal. · · ✅ Verified by Extern
BeReal Product Management Externship
Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.
OtherDesignProduct ManagementUI/UX
About me
With over 12 years of experience, I create products that blend growth, consumer behavior, and emerging tech—from co-inventing Instagram's logged-out experience to developing innovative solutions.
In recent years, I've been running Zero to One LLC, a fractional product practice where I partner with founders and CEOs to boost their growth. The idea is simple: as a new father, I now help CEOs nurture their own 'babies.' My keen interest in AI has been a significant motivation throughout this experience.
Externships
BeReal Product Management Externship
BeReal.
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Instagram · Jul 2026
Logged Out Surfaces
• Helped activate and onboard new users by A/B testing 20+ key features on logged out surfaces, focusing on SEO and organic sharing that drove teens to content-rich pages; launched several features with
Overview
• Helped activate and onboard new users by A/B testing 20+ key features on logged out surfaces, focusing on SEO and organic sharing that drove teens to content-rich pages; launched several features with
Back to works
BeReal.
BeReal Product Management Externship
Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.
OtherDesignProduct ManagementUI/UX
Overview
During my BeReal Product Management Externship, I delved into how product teams in social apps foster authenticity while promoting user growth. I examined user engagement features, benchmarked competitors, and designed a user-driven app feature that aligns with BeReal’s mission of genuine connection, gaining insights into the balance between innovation and core values.
What I'm doing
Throughout this externship, I engaged in a series of tasks that allowed me to understand the intricacies of the BeReal platform and its user experience. Below are the key activities I completed as part of this process.
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Step 1: First Look at BeReal
I conducted an in-depth exploration of the BeReal app, gaining insights into its unique features and user interface. This initial analysis set the foundation for understanding how the app fosters authentic connections among its users.
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Step 3: Study BeReal’s User Data
I studied BeReal's user data to uncover patterns in user engagement and retention. This analysis provided valuable insights into the behaviors and preferences of the app's users, informing my approach to product development.
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Step 2: Map the BeReal Experience
I mapped the entire BeReal user experience, identifying key touchpoints and interactions within the app. This process helped me visualize the user journey and understand how each element contributes to the overall user satisfaction.