JMCreative Strategist
Jonathan Midekor portrait

Early-career creative strategist, trained in advertising strategy

I completed the Beats by Dre Creative Advertising Strategy externship and am building skills in creative advertising and strategic thinking.

Work samples

Work shown includes projects completed during the Beats by Dre Creative Advertising Strategy externship, focused on creative advertising strategy and idea development.

About me

I completed the Beats by Dre Creative Advertising Strategy externship and am building skills in creative advertising and strategic thinking.

I am Jonathan Midekor, a creative strategist who designs digital content and advertising plans. I founded Casual Movie Lover to build content and audience strategy, worked as a creative strategist at NarlyStar Productions, and completed a Beats by Dre creative advertising strategy externship. I hold an M.S. in Health Informatics and certificates in Google and HubSpot marketing. I use tools like Google Ads, Meta Ads Manager, HubSpot, Canva, Excel, and AI assistants to plan campaigns. I am open to new roles and collaborations.

Externships

Beats by Dre Creative Advertising Strategy Externship

Completed · Sep 2026

Experience

Beats by Dre Creative Advertising Strategy Extern

Extern Inc. · Aug 2026 6Oct 2026

Founder & Digital Content Strategist

Casual Movie Lover · Aug 2022 Present

Creative Strategist

NarlyStar Productions · May 2025 Present

Media & Marketing Intern

The Hudson Sterling Firm · April 2024 April 2025

Data Management Specialist

Pfizer Inc. · Nov 2021 Feb 2024

Education

University of Cincinnati

M.S. in Health Informatics · Class of 2021

Florida A&M University

B.S. in Health Sciences · Class of 2017

Google Digital Marketing Fundamentals (Certificate)

Class of 2026

HubSpot Content Marketing (Certificate)

Class of 2026

Skills

Google AdsMeta Ads ManagerHubSpotCanvaMicrosoft ExcelChatGPT ProGeminiClaudeMicrosoft TeamsSlackGoogle WorkspaceZoomEnglishFrench

✅ Verified by Extern

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The project surveyed video-ad formats and platform behaviors across TikTok, Instagram, and YouTube, and analyzed factors that shape ad visibility and audience attention. The work mapped algorithmic drivers, attention-economics principles, and the competitive landscape in the premium audio market.

Beats by Dre Creative Advertising Strategy Externship
Google Slides
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What I've accomplished

I collected and cataloged more than 25 video ads across TikTok, Instagram, and YouTube, coding each for hook type, talent strategy, CTA, sound, production, and flagging duplicates and quality issues in a shared spreadsheet.

Project breakdown

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