In this project, you’ll use AI tools like Perplexity, ChatGPT, and Replit to uncover what frustrates real customers—and turn that into insight under 30 minutes! You’ll create a Pain-Point Chart, learn how to spot what’s beneath the data, and comment on your peers’ charts using sharp, insight-driven questions. Everything you do will lead into one big goal: building a journey map that’s grounded in what real people actually need.

Now that you’ve uncovered what frustrates people, it’s time to map when and where those pain-points hit. In this project, you’ll learn how to build a customer journey using the AIDA framework—and turn surface-level complaints into a clear story of what your user is thinking, feeling, and doing at every stage.

This project focuses on conducting a consumer insights survey. You'll analyze the research question using AI, explore survey design techniques and tools, generate survey questions, review a draft survey, and learn about survey distribution. Key tasks include setting up a Google Form, identifying ideal respondents, crafting outreach messages, and using ManyChat to enhance survey administration and response tracking.

In this project, you will analyze consumer insights from survey data. Beginning with accessing and familiarizing yourself with survey responses, you'll proceed through structured quantitative and qualitative analyses, covering basic to advanced methods. You will also develop data visualization using Google Sheets, allowing for clear presentation of findings. The project culminates in AI-driven analysis for both qualitative and quantitative data, deepening insights and creating a comprehensive understanding of consumer behavior and preferences.

I diagnosed Twitter/X using the Incorruptible 4-lens framework and produced a visual scorecard summarizing governance, finance, mission drive, and transmission weaknesses.

I evaluated Microsoft across the Incorruptible four lenses and produced a written four-lenses analysis.

I defined the research purpose and scope, translating the externship brief into clear objectives for the survey and the insight deliverable.

This step is all about familiarizing (for some of you recapping) various data collection methods. The goal is to equip you with a framework that can guide your choice of data collection method in this externship, and beyond.