Health-Ade logoCurrently an Extern @Health-Ade
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Entry-level social media creator and brand strategist

I completed a TikTok externship focused on social content and brand strategy and am building practical skills in content, messaging, and platform strategy.

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Work samples

Portfolio entries show social content concepts, brand messaging work, and strategy deliverables completed during the TikTok externship, illustrating practical experience in short-form platforms.

  • Consumer Behavior & Insights Externship with Health-Ade
    Consumer Behavior & Insights Externship with Health-Ade
    Health-Ade logo

    Health-Ade · ✅ Verified by Extern · ⏱️ In progress

    Consumer Behavior & Insights Externship with Health-Ade

    The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

    Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

About me

I completed a TikTok externship focused on social content and brand strategy and am building practical skills in content, messaging, and platform strategy.

I am Jovana Gonzalez. I am starting my career and recently completed the TikTok: Social Media Content & Brand Strategy externship, where I worked on social content and brand strategy projects. I am building experience in social media, content creation, and brand messaging.

Externships

Consumer Behavior & Insights Externship with Health-Ade

Health-Ade

Skills

Social content ideationBrand messagingShort-form platform strategyContent planningAudience research
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Health-Ade ↗

✅ Verified by Extern · ⏱️ In progress

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship analyzed category purchase behavior across adjacent beverage brands and compared competitors within the refrigerated beverage aisle. Work included designing and fielding a consumer survey, benchmarking competitor positioning and messaging, and assembling a consulting-style case that consolidated findings and deliverables from the project.

Consumer Behavior & Insights Externship with Health-Ade

What I've accomplished

I ran the research and synthesis for a six-week externship project: I designed a consumer survey, benchmarked rival brands, and compiled a consulting-style case with the project deliverables.

Project breakdown

View all work