Social Media Manager & Strategist at

Rutgers senior studying Communications

I study communications at Rutgers, have some hands-on experience, and I am preparing to start my professional career.

Work samples

Portfolio of coursework and hands-on experience from my time at Rutgers, showing work in communications, media, and writing as I prepare to enter the workforce.

  • #BeComm/Commchella IMC Strategy - Rutgers University Communications Department
    #BeComm/Commchella IMC Strategy - Rutgers University Communications Department

    Collaborated with campaign team to plan and activate integrated #BeCOMM campaign celebrating the communication major at Rutgers University Co-produced COMMchella Music Festival featuring experiential marketing, live music, merchandise, sponsor activation, content and audience engagement Scripted, produced and distributing engaging campaign content across TikTok and Instagram

About me

I study communications at Rutgers, have some hands-on experience, and I am preparing to start my professional career.

I am Kayla Johansen, a senior at Rutgers University pursuing a BA in Communications. I have some practical work experience and I am preparing to launch my professional career, focusing on communication, writing, and media work.

Experience

Social Media Manager & Strategist

Throughline Media - New Brunswick, NJ · Jan 2026 - Present

Account Manager

Scarlet Public Relations x NIEER - New Brunswick, NJ · Sept 2025 - May 2026

Public Relations Committee

PRSSA - New Brunswick, NJ · Jan 2025 - May 2026

Social Media Engagement Intern

On Location Tours - New York, NY · June 2025 - Aug 2025

Education

Rutgers University - New Brunswick, NJ

Bachelors, Major in Communications with a Specialization in Strategic Public Communications and Public Relations

Rutgers University - New Brunswick, NJ

Minor in Digital Communication, Information, and Media (DCIM)

Skills

Communications theoryWriting and editingMedia studiesInterpersonal communicationProject collaboration

#BeComm/Commchella IMC Strategy - Rutgers University Communications Department

Collaborated with campaign team to plan and activate integrated #BeCOMM campaign celebrating the communication major at Rutgers University Co-produced COMMchella Music Festival featuring experiential marketing, live music, merchandise, sponsor activation, content and audience engagement Scripted, produced and distributing engaging campaign content across TikTok and Instagram

View all works