TikTok · Jun 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Currently an Extern @Beats By Dre·🟢 Open to work
Digital Marketing Professional
Hello! My name is Kevin. I'm looking for opportunities in Marketing. Let's get in touch!
Work samples
I've completed the TikTok: Social Media Content & Brand Strategy Externship. I am currently working on the Beats by Dre Consumer Behavior & Market.
TikTok: Social Media Content & Brand Strategy Externship Beats by Dre Consumer Behavior & Market Analysis Externship 
Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Consumer Behavior & Market Analysis Externship
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
Data AnalysisMarket ResearchPresentation Skills
About me
Hello! My name is Kevin. I'm looking for opportunities in Marketing. Let's get in touch!
I've completed the TikTok: Social Media Content & Brand Strategy Externship. I am currently working on the Beats by Dre Consumer Behavior & Market.
Externships
Beats by Dre Consumer Behavior & Market Analysis Externship
Beats By Dre
Experience
TikTok: Social Media Content & Brand Strategy Externship
All Basics Uniforms · May 2026 - Jul 2026
Education
California State University, Los Angeles
Bachelor of Science, Business Administration – Marketing
Skills
CanvaGoogle AnalyticsMicrosoft ExcelProject ManagementEmail MarketingSEOBrand Voice DevelopmentCampaign DevelopmentCopywritingCompetitor AnalysisAdobe Creative SuiteDigital MarketingBrand StrategyBusiness StrategyConsumer Tech
✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling
Overview
The externship focused on defining ABU's brand positioning and translating it into visual and social content for TikTok and Instagram. Work produced a mini brand kit, a TikTok template pack with scripted content, Instagram adaptations, and a presentation-ready brand playbook. Deliverables documented the brand voice, visual direction, and platform-specific assets for ABU.
Google Drive
AccessWhat I've accomplished
I produced a cohesive brand package for ABU comprising a one-line brand promise with three pillars, a TikTok Canva template pack, an Instagram Canva pack, and a pitch deck with a recorded presentation.
Project breakdown
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Consumer Behavior & Market Analysis Externship
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
Data AnalysisMarket ResearchPresentation Skills
Overview
During my externship with Beats by Dre, I explored consumer behavior and market analysis through hands-on projects that enhanced my understanding of marketing strategy and product innovation. I utilized AI tools to analyze data, crafted customer journey maps, and conducted surveys that provided deep insights into consumer needs and frustrations.
What I've accomplished
I produced an interactive pain-point chart, an AIDA-structured customer journey summary, a ManyChat-automated Google Form survey, and quantitative and qualitative visualizations of survey responses using Google Sheets and AI prompts.
Project breakdown
During the externship I generated top pain points for headphone users, converted the AI JSON into an interactive chart app, and exported a visualization image. The deliverables included a live Replit chart and a PNG of the radar chart.
A customer journey was mapped across Awareness, Interest, Desire, and Action for headphone/earbud shoppers. I documented what users did, thought, felt, and key touchpoints at each stage, then revised the map to link stages directly to identified pain points.
Google Docs
AccessThe project analyzed the research question, generated and reviewed survey questions, published a Google Form, validated ideal respondents with AI, crafted outreach messages for three platforms, and built and improved a ManyChat chatbot flow to collect responses.
I reviewed 20 survey responses, identified Likert and categorical questions, calculated means, medians, modes and percentages, ran correlations and segmented by age and ownership, and produced charts and an AI-backed analysis plan summarizing price, battery life, and sound quality as top findings.
Google Sheets
Access