Currently an Extern @Health-Ade·🟢 Open to work
Hi, I'm Kevin, a Consumer Behavior and Market Analysis Extern at Beats by Dre. I specialize in marketing strategies and insights. Let's connect to explore opportunities!
I've completed the TikTok: Social Media Content & Brand Strategy Externship. I am currently working on the Beats by Dre Consumer Behavior & Market Analysis Externship.
Beats By Dre · Aug 2026 · ✅ Verified by Extern
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
TikTok · Jun 2026 · ✅ Verified by Extern
Hi, I'm Kevin, a Consumer Behavior and Market Analysis Extern at Beats by Dre. I specialize in marketing strategies and insights. Let's connect to explore opportunities!
I am a marketing professional with practical experience in brand strategy, social media management, and campaign development. I led the creative initiatives for ParkClear, a smart-parking startup, where I built its digital presence. This resulted in 1,000 organic downloads within 90 days and 6,000 monthly impressions. My focus is on creating impactful marketing strategies that resonate with audiences and drive engagement.
Externships
Consumer Behavior & Insights Externship with Health-Ade
Health-Ade
Experience
Specialist
Apple Inc. · Nov 2021 – Present
Social Media Content & Brand Strategist
Extern · May 2026 – July 2026
Digital Marketer
Team One and The One Club For Creativity · April 2026
Digital Marketing & Social Media Coordinator Internship
ParkClear · Nov 2025 – Mar 2026
Education
California State University, Los Angeles
Bachelor of Science, Business Administration – Marketing
Skills
✅ Verified by Extern
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
During my externship with Beats by Dre, I explored consumer behavior and market analysis through hands-on projects that enhanced my understanding of marketing strategy and product innovation. I utilized AI tools to analyze data, crafted customer journey maps, and conducted surveys that provided deep insights into consumer needs and frustrations.
I produced an interactive pain-point chart, an AIDA-structured customer journey summary, a ManyChat-automated Google Form survey, and quantitative and qualitative visualizations of survey responses using Google Sheets and AI prompts.
✅ Verified by Extern
The externship focused on defining ABU's brand positioning and translating it into visual and social content for TikTok and Instagram. Work produced a mini brand kit, a TikTok template pack with scripted content, Instagram adaptations, and a presentation-ready brand playbook. Deliverables documented the brand voice, visual direction, and platform-specific assets for ABU.
I produced a cohesive brand package for ABU comprising a one-line brand promise with three pillars, a TikTok Canva template pack, an Instagram Canva pack, and a pitch deck with a recorded presentation.
✅ Verified by Extern · ⏱️ In progress
The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.
The externship analyzed shopper choices among three beverage brands within a single parent company by designing and fielding a consumer survey, benchmarking major category competitors, and synthesizing findings into a consulting-style case. The work produced a structured competitor benchmark and a survey dataset with analyzed responses that compared shopper preferences across product types.
I produced a mixed-format survey published as a Google Form, a mapped product-and-audience overview for Generous Brands, and an analyzed response dataset used in a competitor benchmark and case brief.
The project mapped Generous Brands' product range, chose surveys as the data method, wrote a 7-question survey with follow-ups, and published the final Google Form. The deliverable was the live survey form.
I collected 20+ survey responses from Target shoppers, cleaned and visualized the dataset, ran descriptive stats, and found that most buyers valued ingredient transparency and health benefits over social media influence.
I scoped three competitors, collected data on functional benefits, label claims, bottle material and price, and compiled a benchmark matrix plus four show-and-tell slides summarizing each competitor and the evidence.