KHCurrently a Specialist @ Apple·🟢 Open to work

Digital Marketing Professional

Hi, I'm Kevin! I'm actively searching for my next opportunity. I have experience in consumer behavior and insights, marketing campaigns, and content creation. Check out my work and reach out to me!

View my work Personal website

Work samples

I've completed the Consumer Behavior & Insights Externship with Health-Ade Beats by Dre's Consumer Behavior & Market Analysis Externship and the TikTok Social Media Content & Brand Strategy Externship

Consumer Behavior & Insights Externship with Health-Ade
Health-Ade · Oct 2026 · ✅ Verified by Extern
Consumer Behavior & Insights Externship with Health-Ade
The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.
Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis
Beats by Dre Consumer Behavior & Market Analysis Externship
Beats By Dre · Aug 2026 · ✅ Verified by Extern
Beats by Dre Consumer Behavior & Market Analysis Externship
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
Data AnalysisMarket ResearchPresentation Skills
TikTok: Social Media Content & Brand Strategy Externship
TikTok · Jun 2026 · ✅ Verified by Extern
TikTok: Social Media Content & Brand Strategy Externship
Digital MarketingBrand StrategyContent CreationStorytelling

About me

Hi, I'm Kevin! I'm actively searching for my next opportunity. I have experience in consumer behavior and insights, marketing campaigns, and content creation. Check out my work and reach out to me!

A marketing professional with experience in brand strategy, consumer behavior, and campaign development. I led the creative direction for ParkClear, where I launched its digital presence. This resulted in 1,000 organic downloads within 90 days. My focus is on creating impactful marketing strategies that resonate with audiences and drive engagement. I'm currently in the COOP Careers Digital Marketing Fellowship where I am owning my development in SEO, Paid Media, and Programmatic Ad Buys. I'm interested in marketing opportunities. I would love the opportunity to connect, feel free to reach out.

Externships

Consumer Behavior & Insights Externship with Health-Ade

Completed · Oct 2026

Experience

Specialist

Apple Inc. · Nov 2021 – Present

Social Media Content & Brand Strategist

Extern · May 2026 – July 2026

Digital Marketer

Team One and The One Club For Creativity · April 2026

Digital Marketing & Social Media Coordinator Internship

ParkClear · Nov 2025 – Mar 2026

Education

California State University, Los Angeles

Bachelor of Science, Business Administration – Marketing

Skills

CanvaFlodeskGoogle AdsCapCutGoogle AnalyticsMicrosoft ExcelmacOS/iOSProject ManagementEmail MarketingSEOCopywritingPowerPointPaid MediaExcelGoogle Sheets

Back to work

Health-Ade · Oct 2026 ↗

✅ Verified by Extern

Consumer Behavior & Insights Externship with Health-Ade

The same shopper sees 3 bottles in the grocery store: Health-Ade. Bolthouse Farms. Evolution Fresh. Different days, completely different purchases. All are owned by the same company, and their own purchase data can't explain what actually sends a shopper toward kombucha, cold-pressed juice, or a protein smoothie instead of one of the others. They want you to help figure it out: design and run a real survey, benchmark the category's biggest competitors, and build the kind of consulting-style case real firms use to brief executives. If you want to show future hiring managers you understand how to find out what their customer is ACTUALLY thinking, then these 6 weeks are for you.

Consumer ResearchSurvey DesignCompetitive BenchmarkingAI for Data Analysis

Overview

The externship analyzed shopper choices among three beverage brands within a single parent company by designing and fielding a consumer survey, benchmarking major category competitors, and synthesizing findings into a consulting-style case. The work produced a structured competitor benchmark and a survey dataset with analyzed responses that compared shopper preferences across product types.

Consumer Behavior & Insights Externship with Health-Ade

Google Docs

Access

What I've accomplished

I produced a mixed-format survey published as a Google Form, a mapped product-and-audience overview for Generous Brands, and an analyzed response dataset used in a competitor benchmark and case brief.

Project breakdown

View all work

Back to work

Beats By Dre · Aug 2026 ↗

✅ Verified by Extern

Beats by Dre Consumer Behavior & Market Analysis Externship

Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.

Data AnalysisMarket ResearchPresentation Skills

Overview

During my externship with Beats by Dre, I explored consumer behavior and market analysis through hands-on projects that enhanced my understanding of marketing strategy and product innovation. I utilized AI tools to analyze data, crafted customer journey maps, and conducted surveys that provided deep insights into consumer needs and frustrations.

Beats by Dre Consumer Behavior & Market Analysis Externship

Google Docs

Access

What I've accomplished

I produced an interactive pain-point chart, an AIDA-structured customer journey summary, a ManyChat-automated Google Form survey, and quantitative and qualitative visualizations of survey responses using Google Sheets and AI prompts.

Project breakdown

View all work

Work samples

Consumer Behavior & Insights Externship with Health-Ade

Beats by Dre Consumer Behavior & Market Analysis Externship

TikTok: Social Media Content & Brand Strategy Externship

About me

Consumer Behavior & Insights Externship with Health-Ade

Overview

What I've accomplished

Project breakdown

Design the Consumer Behavior Research SurveyI designed a 7-question research survey and supporting research materials to probe what drives Gen Z to choose premium refrigerated functional beverages.

Deploy the Survey, Analyze FindingsI deployed a Google Forms survey to active Target shoppers, collected 20 responses, and analyzed the dataset to produce descriptive stats and a core insight about buyer motivations.

Benchmark the Competitive LandscapeI benchmarked three kombucha competitors across functional benefits, label transparency, bottle material, and price, and compiled the findings into a structured matrix and slides.

Beats by Dre Consumer Behavior & Market Analysis Externship

Overview

What I've accomplished

Project breakdown

Create a Pain Point ChartI built an interactive pain-point chart and visualized top headphone user frustrations using AI-generated data.

Create a Customer Journey MapI created and revised a four-stage AIDA customer journey map for headphone buyers, aligning touchpoints to specific pain points and behaviors.

Conduct A Survey To Gather Consumer InsightsI built and tested a consumer survey and outreach flows to gather insights on high-fidelity wireless speaker buyers.

Analyze Consumer InsightsI analyzed survey responses and produced quantitative and qualitative findings, plus AI-assisted visualizations and a documented analysis plan.

TikTok: Social Media Content & Brand Strategy Externship

Overview

What I've accomplished

Project breakdown

Create ABU’s Mini Brand KitI produced ABU’s Brand Positioning Snapshot, defining the one-line brand promise and three core pillars to guide marketing and product messaging.

Shape ABU’s Brand with TikTok StorytellingI built a Canva TikTok template pack for ABU and prepared ready-to-use layouts to speed content creation.

Experiments with InstagramI created Instagram-specific brand content adapted from TikTok assets, changing hooks, captions, audio, and CTAs to fit a curated Instagram aesthetic.