Currently an Extern @Amazon·🟢 Open to work
Hi, I'm Kevin, a Consumer Behavior and Market Analysis Extern at Beats by Dre. I specialize in marketing strategies and insights. Let's connect to explore opportunities!
I've completed the TikTok: Social Media Content & Brand Strategy Externship. I am currently working on the Beats by Dre Consumer Behavior & Market Analysis Externship.
Beats By Dre · Aug 2026 · ✅ Verified by Extern
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
TikTok · Jun 2026 · ✅ Verified by Extern
Hi, I'm Kevin, a Consumer Behavior and Market Analysis Extern at Beats by Dre. I specialize in marketing strategies and insights. Let's connect to explore opportunities!
I am a marketing professional with practical experience in brand strategy, social media management, and campaign development. I led the creative initiatives for ParkClear, a smart-parking startup, where I built its digital presence. This resulted in 1,000 organic downloads within 90 days and 6,000 monthly impressions. My focus is on creating impactful marketing strategies that resonate with audiences and drive engagement.
Externships
Amazon Operational Strategy & People Analytics Externship
Amazon
Experience
Specialist
Apple Inc. · Nov 2021 – Present
Social Media Content & Brand Strategist
Extern · May 2026 – July 2026
Digital Marketer
Team One and The One Club For Creativity · April 2026
Digital Marketing & Social Media Coordinator Internship
ParkClear · Nov 2025 – Mar 2026
Education
California State University, Los Angeles
Bachelor of Science, Business Administration – Marketing
Skills
✅ Verified by Extern
Leveraged consumer insights to analyze data from Beats by Dre. Dive into the psychology of buying decisions, master survey design, and use cutting-edge AI tools to analyze real consumer data.
During my externship with Beats by Dre, I explored consumer behavior and market analysis through hands-on projects that enhanced my understanding of marketing strategy and product innovation. I utilized AI tools to analyze data, crafted customer journey maps, and conducted surveys that provided deep insights into consumer needs and frustrations.
I produced an interactive pain-point chart, an AIDA-structured customer journey summary, a ManyChat-automated Google Form survey, and quantitative and qualitative visualizations of survey responses using Google Sheets and AI prompts.
✅ Verified by Extern
The externship focused on defining ABU's brand positioning and translating it into visual and social content for TikTok and Instagram. Work produced a mini brand kit, a TikTok template pack with scripted content, Instagram adaptations, and a presentation-ready brand playbook. Deliverables documented the brand voice, visual direction, and platform-specific assets for ABU.
I produced a cohesive brand package for ABU comprising a one-line brand promise with three pillars, a TikTok Canva template pack, an Instagram Canva pack, and a pitch deck with a recorded presentation.
✅ Verified by Extern · ⏱️ In progress
Imagine shaping how AMAZON — yes, THE Amazon — welcomes and keeps its workforce. Every year, Amazon loses billions because new hires leave before Day 90. You’re going to fix that. In this externship, you’ll web scrape real-world employee reviews from across the web, extract actionable insights, and design persona-driven strategies to help Learning Ambassadors connect smarter, faster, and more humanely. It’s part research, part strategy—and all about learning how people data drives big decisions.
The externship analyzed workforce retention at Amazon fulfillment centers by collecting and evaluating employee feedback and people-data signals. The work combined web-scraped employee reviews with operational-context analysis to surface patterns affecting new-hire experience. Deliverables included synthesized findings and persona-driven recommendations for Learning Ambassadors.
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I produced a role map and written profiles for core fulfillment center positions, detailing responsibilities, regular collaborators, common tools, and operational notes for each role.
The project mapped key FC roles (Learning Ambassador, Stower, Picker, Packer, Area Manager, Robotics Technician, Process Assistant). I described each role's main responsibilities, who they worked with, common tools, and notes about why the role mattered.
The project gathered Glassdoor reviews and 5–10 YouTube worker videos, cleaned the Glassdoor dataset with pandas in Colab, removed redundant columns, added source links, and exported an analysis-ready CSV plus a spreadsheet of YouTube transcripts.