Beats By Dre · Aug 2026 · ✅ Verified by Extern
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
KBCreative Strategist and Content Producer
KBCreative Strategist and Content Producer
Creative Strategist and Content Producer
Creative strategist who builds positioning from data, not instinct. Currently interning at Dentsu, with past work spanning 4,168-review market research to award-winning documentary direction.
Work samples
Same process every time: research or brief, insight, concept, execution. You can trace every creative decision back to the logic behind it.
Beats by Dre Creative Advertising Strategy Externship Finding the Right Voice: Content Concepts for DLF's Newest Mall Dentsu · Aug 2026
Finding the Right Voice: Content Concepts for DLF's Newest Mall
An ongoing content strategy project at Dentsu for DLF's newest mall, Summit Plaza. I audited DLF's brand voice across its full mall portfolio and found each property speaks differently. Now building weekly content concepts reflecting Plaza's premium, elegant positioning.
Content Concept DevelopmentSocial Content StrategyBrand Voice Audit & DifferentiationEarn the Scroll: Interactive Ad Strategy for Adidas TERREX Jul 2026
Earn the Scroll: Interactive Ad Strategy for Adidas TERREX
Banner ads convert 0.05% of impressions today, and in this brief, Adidas TERREX needed a format people wouldn't scroll past. I designed two interactive in-read ad concepts, grounded in attention-economy research, where viewers earn the reveal instead of being served it, solving the brief's real tens
Interactive Ad DesignIn-Read / Native Display StrategyCreative Brief ResponseAd Concept DevelopmentCredit Where It's Due: Positioning & Ad Strategy for an AI Video Platform Personal Project · Jun 2026
Credit Where It's Due: Positioning & Ad Strategy for an AI Video Platform
AI video platforms charge credits whether a video renders or not, a pattern I found across 4,168 Trustpilot reviews. I leveraged that gap into "Credit Where It's Due," a full creative strategy for a competitor that charges only on successful outputs .
Consumer Insight GenerationCreative StrategyBrand PositioningCreative Concept DevelopmentSeeking Stability (Documentary) Aug 2023
Seeking Stability (Documentary)
Seeking Stability follows the Banjara community of Gurugram's market, once nomads who finally settled, now displaced four times as their market was repeatedly demolished. I directed and edited the film, which earned 8+ international festival selections, including wins for Best Documentary Short and
Documentary DirectingEnd-to-End Production LeadershipIndependent FilmmakingCreative Vision DevelopmentThehra Hoon (Music Video) Sep 2025
Thehra Hoon (Music Video)
A self-produced music video that grew to 600K+ YouTube views and earned national press coverage from NewsX and Inkhabar, directed and edited independently, without a label or studio backing.
DirectionVideo EditingPost-ProductionPublic WiFi Awareness PSA Feb 2026
Public WiFi Awareness PSA
A public service film warning viewers about the hidden risks of using public WiFi, produced for UGC-CEC. I combined AI-generated visuals with traditional editing
AIGenerative AIAkashvani Through the Years (AI Brand Reel) May 2026
Akashvani Through the Years (AI Brand Reel)
Akashvani Through the Years is an AI-assisted brand reel for All India Radio marking 100 years of its broadcast history, condensed into a single platform-optimized asset. I scripted and structured the piece end-to-end.
Kyun (Music Video) Oct 2025
Kyun (Music Video)
Kyun is an independently directed and edited music video, built around one question guiding every choice: what actually holds an audience's attention, frame to frame.
Platform-Native Content FormattingVideo Editing & Post-ProductionIndependent Production ManagementAdobe Creative Suite
About me
Creative strategist who builds positioning from data, not instinct. Currently interning at Dentsu, with past work spanning 4,168-review market research to award-winning documentary direction.
I build creative strategy from data, currently an Intern at Dentsu, previously an Extern with Beats by Dre and before that, ran two self-directed projects turning customer reviews and competitor ads into positioning from scratch. That's backed by a creative production background: directing a music video that hit 600K+ views and earned national press coverage from NewsX and Inkhabar, and a documentary that won 8 international festival selections. Master's in Media Business Studies, IIMC Delhi.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Experience
Intern
Dentsu · Aug 2026
Multimedia Production Intern
ITV Network · Jun 2025 - Jul 2026
Output Department Intern
NewsX · Jun 2023 - Jul 2023
Output Intern
India News · Mar 2023 - Apr 2023
Independent Filmmaker
Freelance · Jan 2023
Education
Indian Institute of Mass Communication (IIMC) , Delhi
MA (Media Business Studies) · Class of 2026
Indraprastha College for Women, Delhi University
BA (Multi-Media and Mass Communication) · Class of 2024
Film and Television Institute of India (FTII), Pune
Screenplay Writing · Class of 2025
Skills
Creative AdvertisingStrategic ThinkingMarketing StrategyAdobe Creative SuiteAI-Driven InsightsCreative StrategyAudience ResearchCompetitive AnalysisConsumer Insight GenerationCreative Concept DevelopmentMarket ResearchBrand Voice & Tone StrategyAIGenerative AI
✅ Verified by Extern
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The work mapped the video-ad landscape for premium headphones across TikTok, Instagram, and YouTube. It combined an organized repository of 90+ video ads with coded analyses of hook types, talent approaches, and platform formats. The project produced an executive summary that synthesized those findings with survey and social-listening research.
Google Drive
AccessWhat I've accomplished
I collected and organize 90+ video ads, coded their creative attributes across platforms, and wrote an executive summary that merged those analyses with survey and social-listening findings.
Project breakdown
Back to work
Dentsu · Aug 2026
Finding the Right Voice: Content Concepts for DLF's Newest Mall
An ongoing content strategy project at Dentsu for DLF's newest mall, Summit Plaza. I audited DLF's brand voice across its full mall portfolio and found each property speaks differently. Now building weekly content concepts reflecting Plaza's premium, elegant positioning.
Content Concept DevelopmentSocial Content StrategyBrand Voice Audit & Differentiation
Overview
An ongoing content strategy project at Dentsu for DLF's newest mall, Summit Plaza. I audited DLF's brand voice across its full mall portfolio and found each property speaks differently. Now building weekly content concepts reflecting Plaza's premium, elegant positioning.
What I've accomplished
Mapped DLF's distinct brand voice across its mall portfolio at Dentsu to isolate what makes Summit Plaza different: a premium, design-led identity. Now building weekly post concepts off that positioning.
Back to work
Jul 2026
Earn the Scroll: Interactive Ad Strategy for Adidas TERREX
Banner ads convert 0.05% of impressions today, and in this brief, Adidas TERREX needed a format people wouldn't scroll past. I designed two interactive in-read ad concepts, grounded in attention-economy research, where viewers earn the reveal instead of being served it, solving the brief's real tens
Interactive Ad DesignIn-Read / Native Display StrategyCreative Brief ResponseAd Concept Development
Overview
Banner ads convert 0.05% of impressions today, and in this brief, Adidas TERREX needed a format people wouldn't scroll past. I designed two interactive in-read ad concepts, grounded in attention-economy research, where viewers earn the reveal instead of being served it, solving the brief's real tension: a shoe that looks lightweight but performs like a tank.
What I've accomplished
Built a full creative response to a fictional in-read brief: a scroll-triggered reveal ad and an interactive 3D cube format, each mapped line-by-line against the brief's KPIs. Backed every design choice with attention-economy research (Dentsu, Lumen x Dynata) and defined the 9-second in-view benchmark both creatives were built to earn.
Outcome
Two production-ready interactive ad concepts, each with full design rationale tracing every choice back to a specific brief requirement or research stat. Full deck: https://drive.google.com/file/d/1ZKyONOJcUGOm0DR0HUJbigY2OnhjwJqv/view?usp=drive_link
Back to work
Personal Project · Jun 2026
Credit Where It's Due: Positioning & Ad Strategy for an AI Video Platform
AI video platforms charge credits whether a video renders or not, a pattern I found across 4,168 Trustpilot reviews. I leveraged that gap into "Credit Where It's Due," a full creative strategy for a competitor that charges only on successful outputs .
Consumer Insight GenerationCreative StrategyBrand PositioningCreative Concept Development
Overview
AI video platforms charge credits whether a video renders or not, a pattern I found across 4,168 Trustpilot reviews. I leveraged that gap into "Credit Where It's Due," a full creative strategy for a competitor that charges only on successful outputs .
What I've accomplished
Coded 1,027 negative reviews into complaint categories, mapped the audience via the 5-stage awareness model, and built an empathy map to isolate the core emotion: betrayal, not disappointment. Turned that into a positioning line, 3 ad hook variants with full scripts, Meta ad copy, and a frame-by-frame teardown of a competitor's top ad.
Outcome
A complete strategy document tracing every creative decision back to cited customer data, from raw reviews to a shootable ad script. Includes 3 tested hook variants, full Meta ad copy, and a frame-by-frame competitor ad teardown. Full project (PDF): https://drive.google.com/file/d/1JGZ2smf2SLlfz_zvqJRVYy5NQasIqIP9/view?usp=drive_link
Back to work
Aug 2023
Seeking Stability (Documentary)
Seeking Stability follows the Banjara community of Gurugram's market, once nomads who finally settled, now displaced four times as their market was repeatedly demolished. I directed and edited the film, which earned 8+ international festival selections, including wins for Best Documentary Short and
Documentary DirectingEnd-to-End Production LeadershipIndependent FilmmakingCreative Vision Development
Overview
Seeking Stability follows the Banjara community of Gurugram's market, once nomads who finally settled, now displaced four times as their market was repeatedly demolished. I directed and edited the film, which earned 8+ international festival selections, including wins for Best Documentary Short and Best Sound Design.
What I've accomplished
Directed, edited, and led creative strategy solo. Wins: Best Documentary Short & Best Sound Design (Asian Talent Intl Film Festival), Best Short Documentary (Director's Lens Intl). Also: Finalist, Women in Films (British University in Egypt Intl); Official Selections at Women's Bioscope Global Rolling, Kuala Lumpur Intl Film Academy Awards, and Chitra Bharati National Film Festival.
Back to work
Sep 2025
Thehra Hoon (Music Video)
A self-produced music video that grew to 600K+ YouTube views and earned national press coverage from NewsX and Inkhabar, directed and edited independently, without a label or studio backing.
DirectionVideo EditingPost-Production
Overview
A self-produced music video that grew to 600K+ YouTube views and earned national press coverage from NewsX and Inkhabar, directed and edited independently, without a label or studio backing.
What I've accomplished
Handled the full process solo: made every creative and distribution call myself, wrote the treatment, directed and edited the cut, then timed the release and platform formatting around how the audience actually engages, ended up getting national press attention.
Back to work
Feb 2026
Public WiFi Awareness PSA
A public service film warning viewers about the hidden risks of using public WiFi, produced for UGC-CEC. I combined AI-generated visuals with traditional editing
AIGenerative AI
Overview
A public service film warning viewers about the hidden risks of using public WiFi, produced for UGC-CEC. I combined AI-generated visuals with traditional editing
Back to work
May 2026
Akashvani Through the Years (AI Brand Reel)
Akashvani Through the Years is an AI-assisted brand reel for All India Radio marking 100 years of its broadcast history, condensed into a single platform-optimized asset. I scripted and structured the piece end-to-end.
Overview
Akashvani Through the Years is an AI-assisted brand reel for All India Radio marking 100 years of its broadcast history, condensed into a single platform-optimized asset. I scripted and structured the piece end-to-end.
What I've accomplished
Scripted and structured the reel, translating a century of institutional history into a format built for how modern platforms actually hold attention.
Back to work
Oct 2025
Kyun (Music Video)
Kyun is an independently directed and edited music video, built around one question guiding every choice: what actually holds an audience's attention, frame to frame.
Platform-Native Content FormattingVideo Editing & Post-ProductionIndependent Production ManagementAdobe Creative Suite
Overview
Kyun is an independently directed and edited music video, built around one question guiding every choice: what actually holds an audience's attention, frame to frame.
What I've accomplished
Managed post-production, exports, and platform-ready formatting solo, making every pacing and technical decision through an audience-first lens, how a viewer would actually experience the cut on-platform, not just how it looked in the edit suite.