BeReal. logoCurrently an Extern @BeReal.·🟢 Open to work
Konstantin Antonovich portrait

Empowering Business Through Technology

I bridge business and tech to drive AI adoption and global operations, focusing on scalable solutions that deliver real results.

Works samples

Here, you'll find a showcase of my work in AI, global operations, and tech-driven marketing solutions.

  • BeReal Product Management Externship
    BeReal. logo

    BeReal. · · ✅ Verified by Extern

    BeReal Product Management Externship

    Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

    OtherDesignUI/UXProduct Management

About me

I bridge business and tech to drive AI adoption and global operations, focusing on scalable solutions that deliver real results.

Hybrid business-tech leader with an MBA and MAS-CS at UPenn. Drove AI adoption and global ops at IBM and Google Ads, delivering 12% cost savings and scaling multiple international teams. Translate complex customer needs into scalable roadmaps bridging engineering, marketing, and strategy. Proficient in Python, SQL, and cloud - now expanding into autonomous systems and AI/ML deployment at scale.

Externships

BeReal Product Management Externship

BeReal.

Experience

Business Technology Leader Internship + Co-Op

IBM · June 2023 - December 2024

Project Lead

Google Ads (contracted via VacoSF) · January 2022 - May 2023

Content Programming Specialist

YouTube Kids (contracted via VacoSF) · April 2021 - December 2021

Education

University of Pennsylvania (Philadelphia, PA)

Master of Applied Science in Computer Science · Class of 2027

Santa Clara University (Santa Clara, CA)

Master of Business Administration, Concentration in Marketing · Class of 2024

University of California, Berkeley (Berkeley, CA)

Bachelor of Arts in Economics and Political Science, Concentration in International Relations · Class of 2019

Skills

PostgreSQLHTML/CSSData StructuresAlgorithmsObject-Oriented ProgrammingRecursionSorting/SearchingBig-O AnalysisUnit TestingDebuggingFigmaNotionCI/CDSoftware Design PatternsLaTeXTableauAdvanced Google SheetsKPI trackingPythonJavaCC++SQLJavaScriptAssemblyMarketing automation user journeyslead nurturing & lead scoringemail campaignswebinars & gated contentA/B testing familiarityonline acquisition optimizationProject Management & Agile Methodologies FundamentalsEnterprise Design ThinkingSalesforce CRMSalesloftLinkedIn SNCloudAI & GenAI
Back to works

BeReal Product Management Externship

Discover how product teams at social apps like BeReal design for authenticity while driving user growth. In this externship, you’ll explore what keeps users coming back— benchmarking competitors, analyzing engagement features, and designing your own growth-driven app feature. You’ll learn how to balance product innovation with BeReal’s unique mission of real, unfiltered connection. Perfect for those interested in product management, UX strategy, or social media innovation, this experience gives you a hands-on look at how product teams grow platforms without losing their core values.

OtherDesignUI/UXProduct Management
BeReal. logo

Overview

During the BeReal Product Management Externship, I explored how product teams at social apps design for authenticity while fostering user growth. I engaged in competitive benchmarking, analyzed user engagement features, and conceptualized innovative app features. This experience deepened my understanding of balancing product innovation with a brand's core values.

What I'm doing

Throughout this externship, I undertook several key activities that enhanced my knowledge of product management and user engagement in social media applications. Below are the specific tasks I completed.

1

Project 1: Map the End-to-End BeReal User Journey

View all works