Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Currently an Extern @Beats By Dre
Creative advertising strategist exploring ideas and craft
I explore advertising strategy and creative work, currently through a Beats by Dre Creative Advertising Strategy Externship.
Work samples
Work samples show strategic briefs, concept development, and creative executions produced during early-career projects and the Beats by Dre externship.
Beats by Dre Creative Advertising Strategy Externship
About me
I explore advertising strategy and creative work, currently through a Beats by Dre Creative Advertising Strategy Externship.
I am Libby Yardley. I have some work experience and am exploring creative advertising and strategy through the Beats by Dre Creative Advertising Strategy Externship. I am building a portfolio of projects that connect brand ideas to audience-facing work.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Skills
Creative advertising strategyConcept developmentStrategic briefsCreative executionsPortfolio development
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The project investigated video advertising for Beats by Dre across TikTok, Instagram, and YouTube. It analyzed platform algorithms, attention-economics principles, and competitors in the premium audio market, producing a structured synthesis of how ad formats, distribution rules, and audience attention interact.
What I've accomplished
I surveyed platform mechanics, attention drivers, and competitor positioning, then synthesized those findings into a concise framework that guided subsequent creative and media decisions.
