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Advertising strategist with externship experience at Beats by Dre

I translate creative briefs into clear advertising strategy, informed by the Beats by Dre externship experience.

Work samples

Project briefs and strategy notes developed during the Beats by Dre externship, showing concepting, audience framing, and campaign ideas.

About me

I translate creative briefs into clear advertising strategy, informed by the Beats by Dre externship experience.

I'm Lindsay Greenwald. I completed the Beats by Dre Creative Advertising Strategy externship and focus on advertising strategy and creative thinking developed through that project work.

Externships

Beats by Dre Creative Advertising Strategy Externship

In progress

Experience

Externship Participant

Beats by Dre · September 2026- Present

Sales Associate

Forever Winter · June 2026- July 2026

Undergraduate Course Assistant

Mathematical Analysis in Business · January 2026-April 2026

Education

University of Colorado Boulder  Leeds School of Business

Bachelor of Science in Business Administration with an emphasis in accounting · Class of 2028

Skills

Advertising strategyCreative brief developmentAudience framingCampaign concepting

✅ Verified by Extern · ⏱️ In progress

Beats by Dre Creative Advertising Strategy Externship

Digital MarketingMarket Research

Overview

The externship examined video advertising across TikTok, Instagram, and YouTube, documenting how platform algorithms and attention economics influence ad delivery. The work mapped the competitive landscape for premium audio and synthesized platform-specific ad considerations into a comparative analysis.

Beats by Dre Creative Advertising Strategy Externship

What I've accomplished

I researched platform mechanics, attention psychology, and competitor positioning, then distilled those findings into a comparative framework for video ad planning across social platforms.

Project breakdown

View all work