Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Beats By Dre Externship via Extern
Advertising strategist with externship experience at Beats by Dre
I translate creative briefs into clear advertising strategy, informed by the Beats by Dre externship experience.
Work samples
Project briefs and strategy notes developed during the Beats by Dre externship, showing concepting, audience framing, and campaign ideas.
Beats by Dre Creative Advertising Strategy Externship
About me
I translate creative briefs into clear advertising strategy, informed by the Beats by Dre externship experience.
I'm Lindsay Greenwald. I completed the Beats by Dre Creative Advertising Strategy externship and focus on advertising strategy and creative thinking developed through that project work.
Externships
Beats by Dre Creative Advertising Strategy Externship
In progress
Experience
Externship Participant
Beats by Dre · September 2026- Present
Sales Associate
Forever Winter · June 2026- July 2026
Undergraduate Course Assistant
Mathematical Analysis in Business · January 2026-April 2026
Education
University of Colorado Boulder Leeds School of Business
Bachelor of Science in Business Administration with an emphasis in accounting · Class of 2028
Skills
Advertising strategyCreative brief developmentAudience framingCampaign concepting
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The externship examined video advertising across TikTok, Instagram, and YouTube, documenting how platform algorithms and attention economics influence ad delivery. The work mapped the competitive landscape for premium audio and synthesized platform-specific ad considerations into a comparative analysis.
What I've accomplished
I collected and organized 25–30 video ads into a searchable spreadsheet, coded hooks, talent, CTAs, and effectiveness scores, and wrote an executive summary comparing Beats to competitors and identifying positioning and opportunity gaps.
Project breakdown
I collected and organized 25–30 video ads into a searchable spreadsheet, coded hooks, talent, CTAs, and effectiveness scores, and wrote an executive summary comparing Beats to competitors and identifying positioning and opportunity gaps.
Google Docs
Access