Beats By Dre · ✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Currently an Extern @Beats By Dre
Creative strategist exploring advertising and brand work
I combine creative thinking with advertising strategy, informed by a Beats by Dre Creative Advertising Strategy externship.
Work samples
Portfolio items include creative strategy and advertising-focused work developed during the Beats by Dre Creative Advertising Strategy externship and other early projects.
Beats by Dre Creative Advertising Strategy Externship
About me
I combine creative thinking with advertising strategy, informed by a Beats by Dre Creative Advertising Strategy externship.
I am Luca Photopoulos. I have some work experience and I completed the Beats by Dre Creative Advertising Strategy externship. I am exploring roles where I can apply creative strategy and advertising skills while I grow my career.
Externships
Beats by Dre Creative Advertising Strategy Externship
Beats By Dre
Experience
Research Assistant
Niedenthal Emotions Lab · Aug 2025 – May 2026
Marketing & Communications Intern
Sox Group · June 2025 – Aug 2025
Ball Person; Shift Leader (2019 – 2021)
United States Tennis Association (USTA), US Open · Aug 2018 – Sep 2021
Education
University of Wisconsin-Madison
Bachelor of Arts in Psychology, Minor in Business Administration | Dean's List Designation · Class of 2026
Skills
Creative advertising strategyBrand thinkingCreative planning
✅ Verified by Extern · ⏱️ In progress
Beats by Dre Creative Advertising Strategy Externship
Digital MarketingMarket Research
Overview
The externship examined video advertising on TikTok, Instagram, and YouTube and mapped Beats by Dre's competitive set in the premium audio market. The work analyzed platform algorithms and attention-economics principles and compared how each channel affects ad visibility and audience attention.
What I've accomplished
I created a coded repository of 28 video ads with timestamps, links, effectiveness scores, and an executive summary that synthesized hook, talent, CTA, sound, and production patterns across platforms.
Project breakdown
Situation: the module required an organized ad database. Task: capture and classify 25–30 video ads. Action: compiled 28 rows in a Sheets repository, recorded platform, format, duration, hook type, talent strategy, sound and production notes, and an effectiveness score. Result: produced a…
Google Sheets
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