Five Guys · May 2025
Five Guys Marketing Campaign
Go-to-Market StrategyBrand StrategyDigital Marketing
The Lean Startup Co Externship via Extern
The Lean Startup Co Externship via ExternBusiness Student at IE University
I study strategy, management, and business fundamentals at IE University and build practical skills for corporate and startup settings.
Work samples
Coursework and class projects from my Business Administration studies at IE University, focused on strategy, marketing, and business analysis.
Five Guys Marketing Campaign Corporate Strategy Externship Mentored by Eric Ries The Lean Startup Co · ✅ Verified by Extern · ⏱️ In progress
Corporate Strategy Externship Mentored by Eric Ries
StrategyBusiness Development
About me
I study strategy, management, and business fundamentals at IE University and build practical skills for corporate and startup settings.
I am Luiza Uchoa Rodrigues, a Business Administration student at IE University. I study business fundamentals, strategy, and management as I prepare for roles in corporate and entrepreneurial environments.
Externships
Corporate Strategy Externship Mentored by Eric Ries
In progress
Experience
Marketing Intern
Instituto Apontar · July - August 2026
Associate Consultant
Rotterdam Consulting Club · January - April 2026
Associate Consultant
JIIE - Junior Enterprise IE Consulting · October - December 2025
Marketing Intern
ICONIC - Joint Venture: Ipiranga and Chevron · June - August 2025
Strategy Consultant
BCG - Job Simulation through Forage · October 2024
Marketing Intern
Beats by Dre · October - November 2024
Associate Consultant - via IE Sustainability Lab
Transcendent Company · January - June 2024
Education
IE UNIVERSITY (IEU)
Bachelor in Business Administration - Concentration in Strategy and Business Transformation · Class of 2027
Skills
Business strategyBusiness analysisStrategic thinkingDigital MarketingPartnershipsExcelBrand StrategyConsulting
Back to work
Five Guys · May 2025
Five Guys Marketing Campaign
Go-to-Market StrategyBrand StrategyDigital Marketing
Overview
What I've accomplished
• Created a Marketing Strategy to: • Increase brand awareness in Spain & Portugal. • Drive customer engagement through digital & experiential tactics. • Expand market penetration with localized campaigns.
Outcome
✅ Verified by Extern · ⏱️ In progress
Corporate Strategy Externship Mentored by Eric Ries
StrategyBusiness Development
Overview
The externship applied Eric Ries's Incorruptible 4 diagnostic framework to evaluate visible strategic issues in well-known brands. The work involved learning the four diagnostic lenses and applying them to spot elements of the "Ick Factor" in brand behavior. Deliverables documented the diagnostic findings and demonstrated the framework's use on real-brand examples.
What I've accomplished
I studied and applied a four-lens diagnostic framework to identify strategic and experiential issues in major brands. Below are the specific tasks I completed while learning and using the framework.
